Business owners and marketers are taking advantage of social media to reach a wider audience and get more sales.
The most popular form of marketing, Facebook marketing, has had a transformative effect on how businesses are conducted.
There are many ways to market your brand on Facebook, but some are more effective than others. Reading all the tips you can find can be overwhelming, but there are some simple yet effective ways to market your brand on Facebook.
It’s time to take your Facebook business page to the next level. You can take a look at several social media packages online but here are some of the marketing experts tips on using Facebook for business:
1. Claim your Facebook vanity URL
Once your Page has 25 Likes, you can change your URL to something more memorable, like “facebook.com/YourBusinessName”.
Having a clear and easy-to-find URL for your website helps people locate your page, making it simpler for you to market your site on other platforms.
2. Double down on past successes
Most marketers don’t recycle or repost past successful content enough.
You do not always have to create original content.
Try reusing content that has done well in the past to save you time and energy.
The Wishpond team took the success of their article “100 Growth Hacks Learned From 5 Years as a Startup” and turned it into a SlideShare presentation that made it to the front page. This then led to an article on how to make the front page of SlideShare.
3. Change/update Facebook cover photo
Your Facebook cover photo is a great place to promote your contest or giveaway. Show off the prizes you’re giving away and include a link to the contest so all your visitors can see it.
4. Pin a post
After publishing a new blog post, launching a giveaway, or announcing a new feature, make sure to pin it to the top of your Facebook feed so that your visitors see it first.
5. Complete your about page
Many people are surprised at how many Facebook “About” sections are left blank.
It helps people learn more about your business and what it has to offer. The “About” page on your business page is very important. It helps potential customers learn more about your company and what products/services you offer.
If someone looks up your business on Facebook, it may be one of the first places they visit. Be sure to include your website, social media links, and contact information on your Facebook business page.
6. Include Like buttons on your website and blog
You can increase traffic to your Facebook page by putting Facebook Like buttons on your website and blog. This way, people who read your blog or visit your website can become fans of your Facebook page.
Create a CTA, or call to action, that will encourage people to like your page. For example, you could say something like, “Like our page to stay up to date with the latest products and promotions!”
7. Q&A’s
Facebook is a great platform to use for a Q&A session with your followers. All you need to do is post a start date and time for questions.
After you make your post, wait for people to ask questions. You can then answer those questions live, record a video in advance, or just write out some replies. It’s up to you what method you want to use.
8. Promote your Page in your email signature
If you put a button or link to your Facebook page in your email signature, it might help increase the number of likes on your page. Plus, the people you email will see your business.
9. Promote your Page to your email list
Provide your email subscribers with an incentive to also follow your Facebook account. This could include exclusive deals, content, or promotions that are only available to those who follow you on both email and Facebook. By doing this, you’ll ensure that your subscribers are getting the full value of your content.
10. Increase transparency
Social media channels give businesses a great opportunity to connect with people who love their brand.
The more transparent your posts are, the stronger the relationship you are building.
People are interested in you as a person, your history, and your motivations for being in business. If you give them a behind-the-scenes look, you will be rewarded with their continued business.
11. Promote your Page with Facebook Ads
Facebook’s advertising tools have evolved significantly. You can use Facebook ads to reach the people you’re trying to reach much quicker, for only a few dollars.
It’s important to advertise in a way that is clear and concise, and speaks directly to your target audience.
A top agent in San Francisco, Katy Dinner, used a graph of data from a study on the impact of parking spaces and garages on home prices in a successful Facebook Ad campaign.
She suggests creating Facebook ads that target not only your fans but also their friends. The thinking is that people who are in your area of influence are more likely to become clients and be in your target demographic.
12. Run a Facebook contest
Facebook contests are a great way to connect with your fans and have some fun. You can make sure your contest is well-received by offering a great prize and having some fun entry rules. This will encourage your fans to share the contest with their friends.
13. Use custom Facebook tabs
You can create custom landing pages on your Facebook page.
A custom Facebook tab gives you the ability to create a custom landing page for any purpose. Whether you want to get more email list subscribers, run a Facebook photo contest, or direct people to a free trial of your software, a custom Facebook tab can help you achieve your goals.
14. Facebook video
Video is said to become the majority of Facebook content in the near future.
Nowadays, everyone can produce videos using the tools and cameras inside their cell phones. Videos are especially popular on Facebook because they are quick, entertaining, and easy to share.
Try using video for your audience, as it could help improve your content.
15. Facebook Live
Broadcasting to the world is no longer a function capable by only large media companies. Anyone can now jump onto Facebook and with a click of a button, broadcast to their fans live. With the development of social media, anyone can now act as their own broadcaster. All that is needed is an internet connection and a device to broadcast with. Facebook Live is one example of a platform that allows users to share live video content with their followers.
There are many ways to use live video creatively. For example, you could use it for events, inside looks, or Q&As. Try experimenting with Facebook Live to start interacting with your audience in real time.
16. Your Facebook page should reflect the overall look and feel of your brand
Choose a username for your Facebook business page that is easy for customers and search engines to find by using your full business name as your vanity URL. For example, if your business name is “Your Business,” your Facebook URL would be www.facebook.com/yourbusiness.
Choose keywords that are commonly used by your customers to search for your business and products, and include your website URL in your description to encourage clicks.
If you are a local business, choose the corresponding category on Facebook so that users can “check in” at your business, thereby increasing your exposure.
Your cover photo and profile photo should both be high quality and professional looking. Your cover photo should be 851×315 pixels, and your profile photo should be 160×160 pixels.
17. Study your page viewers and post strategically
The most effective time to publish posts can differ from page to page and audience to audience.
The best time to post on social media for the highest clickthrough and share rates is between 1 and 4 pm.
18. Attract more likes by using images
According to Facebook, images are the most popular type of content posted by brands, with 75% of all posts being images. They suggest that businesses show the human side of their company by featuring customers or clients, as images tend to get the most likes, shares and comments.
The more you encourage people to ‘like’ your Facebook page, the more brand awareness you will create.
If you have friends and followers on social media, they will be able to see your products and services and learn about them. You can hire a virtual assistant (VA) to handle some of your social media campaigns.
19. Always drive traffic to your website
Businesses can increase traffic to their website by including a link on their Facebook page.
If a visitor already knows about your business, they will probably be more open to what you have to say than the average person.
Make sure the customers who land on your Facebook page see strong marketing messages that will motivate them to click on the website link.
20. Why more executives are now on Facebook Live
More business execs are using Facebook’s “Live” video feature, which launched relatively recently. This includes Loic Le Meur, a cofounder at LeWeb, and an entrepreneur and investor.
At first, Le Meur posted live videos without any particular plan. But he soon saw that his view counts and audience engagement were going up. So he started doing a live video every day for an hour. Now his page has more than 160,000 followers, and he gets more than 1,000 new followers every day.
21. Write a compelling story with strong CTA’s
To create effective advertising content, write compelling copy with strong calls to action, and use high-quality images.
FabFurnish.com increased traffic to its website by running photo ads that showcased its most visually appealing products. Link ads in the News Feed and the right column also drove traffic directly to the company’s website.
“We’ve found that Facebook is one of the key drivers of our growth. While it continues to be great for its reach and targeting capability from a branding and visibility point of view, it has also delivered tangible results in terms of site visits, the number of orders, and overall revenue.”
22. Build a community through constant interaction
To say that Facebook has had a big impact on many careers would be an understatement. As many peoples’ information, books, courses, products and services start becoming popular, they start thinking about ways to use that excitement to build a community of fans around their stories.
Become the owner of one or more Facebook groups that have members interested in what you have to say. Having a Facebook group allows you to be able to interact with you readers on a daily basis.
23. Develop trust and loyalty with your fans
When you post status updates on social media, try to mix things up and not just post about you and your business all the time. It’s good to show that you’re a well-rounded person with a variety of interests. This will make you more relatable to your followers and they’ll be more likely to pay attention to what you’re saying.
Be helpful to others by sharing your expertise and answering their questions honestly. Allow your integrity to show through your actions.
What popular media topics are related to your audience? Make a post based on that.
Lori Peterson is an Ambit Energy consultant who takes a different approach to gaining more clients. Rather than using more overt methods, she relies on Facebook to tell her story in subtle ways. This strategy has worked well for her, as she has been able to build up a sizeable client base.
For example, she posted a status update saying she was going on a new adventure and someone contacted her asking what it was.
24. Encourage reviews
It is important to encourage your fans to leave honest reviews about their experience on platforms like this.
Whether the feedback is positive or negative, it can help you improve your business. In addition, positive reviews can show potential customers that your business is worth trying.
25. Go behind the scenes
Giving your fans access to behind the scenes content is a great way to build relationships with your audience. Showing them what goes into making your product or service will make them feel special and more invested in what you’re offering.
Conclusion
It takes some trial and error to find what works best for your audience in marketing.
Lastly, don’t ignore the insights you glean from your page analytics. This will help you learn more about the people who are most engaged with your business.
You should try to figure out what is effective and what is not so that you can use your time and resources more efficiently.
In order to have a successful Facebook marketing campaign for your business, you need to understand the opportunities that Facebook provides that other platforms don’t. Once you understand these opportunities, you can create content and offers that will be appealing to your target audience.