How do you know when you’ve found The One? This is a difficult question that does not have a single answer. You may find that you are interested in many different things and that it is hard to choose just one career. You may also find that you are good at many different things and that it is hard to choose just one career. The best way to figure out which path is right for you is to explore your options and to talk to people who are already in the field that you are interested in. Once you have a better understanding of what you want to do, you will be able to make a more informed decision about your career.
Here are the signs you were born to be in digital marketing:
1. Good Writer
Marketers need content to engage their followers, without it they have nothing. Ann Handley, marketing expert and author of “Everybody Writes” discusses how everyone, especially marketers, should think of themselves as writers. This way of thinking allows you to have a more professional approach to writing. Writing is one of the main ways that you will communicate your message to potential customers.
2. Thick Skin
The best social media marketers use setbacks as learning experiences and remain just as excited and committed as they were before.
A career in social media marketing might be a good fit for someone who is persistent and never gives up, even when faced with difficult tasks.
3. GREAT Listener
It’s important for marketers to publish content on social media, but the real power comes from the data that’s available for free. This includes conversations between consumers and competitors, feedback about products and services, and the types of content being shared. Marketers who actively listen to social media have a significant advantage over those who don’t.
4. Sense of Humor
You probably follow brands on social media that you’re not a customer of because their content is educational, entertaining, or funny.
If you can get us to do that, you are one step closer to becoming part of our social group. Businesses that are able to use humor as part of their strategy come across as more personable and approachable. This leads to trust and loyalty from customers. Think about it, humans like to joke and laugh. If businesses can get customers to do that, they are one step closer to becoming part of our social group.
5. Empathetic
The key to marketing is to figure out what potential customers are struggling with and then creating a message that shows how your product or service can help them. The goal is to show them how your product or service can solve their problem.
If you want to succeed at social media marketing, you need to be able to empathize with your target audience and understand their pain points.
6. Multitasking is a Way of Life
One study found that marketers spend less than half their workweek on the primary duties of their job. As a social media marketer, you can expect even less time to be spent on your primary duties.
A social media marketer’s life is unpredictable and full of challenges. They need to be able to multitask and be adaptable to change. If you like daily challenges and change, you might make a good social media professional.
7. An Analytical Brain
Nowadays, to run a successful marketing campaign, you need to understand data and how social networks function. If you’re the kind of person who enjoys analyzing data and figuring out how to use it to your advantage, social media will be your paradise. There’s an unbelievable amount of data available to digital marketers, and those who know how to make use of it are starting to leave everyone else behind.
8. Avid Learner
Social networks are always making changes to stay popular. The only thing that never changes is the necessity to constantly learn. Digital marketers must continue to learn or they will be left behind.
If you were always the curious kid who loved learning new things, you’ll love the daily challenge that comes with being a social media marketer. You’ll have to constantly learn new things or be left behind. Some people might be afraid of this kind of challenge, but social media marketers welcome it with open arms.
9. Naturally Curious
Children are both inquisitive, asking a lot of questions. It’s interesting to watch them try to make sense of the world around them.
As a social media marketer, it is important to be curious and question everything. If your posts are being seen by less people, try to figure out why. If one of your recent ads went viral, it is crucial that you identify what caused it.
10. Team Player
For many businesses, social media is the primary way of exchanging information with customers and leads. These conversions supply beneficial feedback for nearly every sector of the company.
The most successful social media marketers build relationships with other departments in order to make their jobs more efficient. For example, if customers are giving feedback that would be useful for the development team, the marketers should pass it along. If the marketers spot a new trend that could impact the sales team, they should let them know. Even though this type of communication isn’t required as part of the job, it’s what will make the marketers stand out from the rest.
11. Patient
We’re sorry to say that marketing on social media is not a quick fix for your business. It will take longer than you think to see results. You need to produce a lot of content to get noticed, and it takes time to develop relationships. You also need to learn what works and what doesn’t work for your business. If you’re not patient, you’ll find social media marketing very frustrating.
12. Rule Bender
An aspiring entrepreneur named Jack Smith used LinkedIn’s advertising system to help his startup get into a prestigious incubator. He did this by learning the rules and then bending them to his advantage. If you’re interested in this kind of thing, social media might be the right place for you.
13. Love To Read
We have already discussed the importance of being a good writer and how writing skills will help you to effectively convey your message. We have also discussed the importance of constantly learning, as the social media industry is always changing.
If you want to improve your writing skills and stay on top of social media trends, you need to read regularly. If you don’t like reading, you’ll have a tough time succeeding as a social media marketer.
14. Self Motivated
Many businesses do not have a full social media marketing department, which makes it harder to get help and encouragement.
Instead of waiting to be told what to do, you need to take initiative and align your actions with the company’s goals. Your boss may tell you that he wants to increase brand awareness and trial signups, but it will be your job to identify the best ways to accomplish these goals. This may require working abnormal hours and constantly learning new things.
15. Early Riser
The first thing that 80% of 18-44-year-olds do in the morning is check their smartphone. This is why most social media marketers are early risers.
Despite having tools like eClincher that allow you to schedule social media posts ahead of time, many social media marketers still wake up early in the morning to engage in conversations, curate fresh content, and handle missed notifications and messages. Even though waking up early is not a requirement, there are several benefits to doing so.
16. You Know Communication Skills Rule All
As a digital marketer, most of your day will be spent creating, communicating, organizing, and analyzing information. From writing a sensitive email to presenting a new campaign proposal to brainstorming copy to reading about updates in your field, every day is a balance of content input and output.
Being able to communicate your message in a clear, concise, and engaging way is more important than anything else. On the other hand, being able to extract the main message from material that is imprecise, long-winded, and dull will also serve you well. Communication skills are important in both respects.
17. You Have a Creative Spark Waiting to Be Unleashed
Working in digital marketing is incredibly creative and satisfying. You’ll often find yourself working long hours to get just the right result for your client, or struck with a great idea in the middle of the night. If you have a strong desire to be creative and to see your work make a difference for your clients, then digital marketing is the career for you.
18. Flexible
If you can quickly and easily change between different voices, you were born to be in digital marketing. This requires being able to change your style in an instant.
19. You Have an Insatiable Hunger for Knowledge
To keep up with the latest trends in digital marketing, it’s important to stay informed about new features, updates, and hacks. This means regularly reading news, studies, reports, and case studies about digital marketing, as well as staying up to date on your clients’ industries.
As a digital marketing expert, it’s important to stay up-to-date with the latest industry insights and developments. Social media is a great way to do this, with 64% of marketers active on social media for 6+ hours each week, and 41% active for 11+ hours. By following influencers and experts, you can supplement your communication skills and creativity, and learn more about SEO, web design, graphic design, PR, sales, and other related fields.
20. You Thrive in an Ever-Evolving Environment
One week you will only do keyword research for a new e-Commerce client. The next week you will be very busy with a Facebook Advertising campaign to get people to download a stock trading platform. You will produce a lot of content to cover for a co-worker who is on vacation. Then you will meet with a client to discuss the quarterly analytics report.
We can only hope that we never have to deal with a PR crisis or chase down a client for an overdue account, but unfortunately marketing has changed a lot in recent years, so it’s something we have to be prepared for.
21. You Can Hack It On Your Own…And Play Well With Others
You will be successful in digital marketing if you are able to work independently and are self-motivated. Being organized and independent are also key qualities. You need to be able to produce results even when there is no one around to help and be able to find solutions to problems. This is especially the case if you become a digital marketing consultant.
There are many productivity and organization tools available to help you stay on track, such as Google Calendar, Evernote, Swipes, and more.
22. You Can Cede the Spotlight, or Step Into it With Poise
As a digital marketing manager, you will often be working on behalf of your clients. You will need to be comfortable with not always getting public recognition for your work, as it will often be published and promoted under the names of other people and entities. However, you should take pride in your hard work and accomplishments. There may be times when you will be asked to take a public role, such as presenting at a conference or leading a webinar. You should approach these instances with confidence and poise.
23. You Embrace Data
Digital marketing is a combination of art and science. You analyze data and make improvements based on your findings. You’re not afraid of what the numbers say; you sse them to see where you’ve been and where you need to go.
24. You Never Give Up in the Face of Adversity
You will make mistakes throughout your career as a digital marketer, you will face many obstacles. You will have campaigns that don’t go well, uncooperative clients, times when you can’t be creative, and periods where things generally don’t go your way. There will always be limited time, intense competition, and lack of budget or data. You will make mistakes.
Finally…You Love It
If you absolutely love digital marketing, this is a clear indication that you have chosen the right career path. You enjoy every aspect of a digital marketing campaign, from the initial meeting with a potential client through the discovery, creative, deployment, and review phases. You can’t imagine enjoying or being good at any other job as much. Choosing a career is a difficult decision, so don’t ignore the signs that you were meant to be a digital marketer.