Getting more sales for ecommerce isn’t as complicated as it might seem! You don’t have to exhaust yourself in the process. Usually, it’s a few small methods working together that can help you achieve your income goals.
There are a few ways you can increase your ecommerce sales and have a strong online presence across the web and social media: Invest in search engine optimization so customers can easily find your website when they search for relevant keywords. Make sure your website is mobile-friendly since more and more people are using their phones to shop online. Use social media platforms to connect with potential and current customers, and create valuable content to attract new customers.
1. Build an email list
When you build a tribe of loyal customers, you’re checking off several critical business-building tasks:
- You’re retargeting people who are already interested in your products.
- You’re getting permission to send promotions without having to pay for ads on social media.
- You’re creating an opportunity to build a community.
Email is effective because your customers have chosen to receive communications from you, rather than being targeted by paid advertisements.
2. Set Targeted Pricing
If you don’t change your prices and promotions according to what your competitor does, you will fall behind.
One way to optimize prices is by using IP geolocation.
If you use IP geolocation, you can figure out where your website visitors come from and offer them different prices based on that information. If you don’t have different prices for people in different countries, you could end up losing money. You need to take into account things like tax rates and other factors that affect pricing in different parts of the world.
IP data can be used to create geographical matches which can lead to increased ecommerce sales.
3. Implement a solid email marketing strategy
It is not advisable to send the same weekly newsletter to every subscriber as it is not the most effective way to utilize your list. This is because the information contained in the newsletter will not be equally relevant to all members of your audience.
Instead of segmenting your audience by demographics, segment them by their actions. Look at what type of products they have purchased from you, and what their preferences are when it comes to receiving email promotions.
When asking visitors to confirm their subscription, you could add checkbox options to get an idea of:
- The category of products they are interested in
- What types of promotions they’d like to hear about
- How they heard about your store
4. Create promotional campaigns for different social networks
Social media is vital for ecommerce businesses. They should have a presence on all platforms to drive traffic and sales. This also allows them to engage audiences, tap into influencer networks, and build brand awareness.
Every social media network has a different audience, with different strengths and weaknesses. For example, TikTok might be a great place to have celebrities endorse and promote your products. However, Facebook and Instagram may be better for conversions.
Focusing your ecommerce efforts on the social media platforms that your target consumers use the most can help you to be more successful.
5. Use scarcity to get people to act
If it seems like your product is in limited supply or if there is only a sale for a short time, your visitors will be more likely to buy from you now. That is because they cannot be sure that your items will be available at this price later on or available at all.
Some stores use competition to make people feel like they need to buy a product before it’s gone. They do this by showing how many people are browsing or have bought the product.
In other words, if customers think your products are running out, they’re more likely to buy them.
Here are a few ways to use scarcity to boost your ecommerce sales:
- Host flash sales
- Add a countdown timer on your site during sales
- Display ‘only x remaining’ on your items
- Offer free shipping for a limited time
6. Create money back guarantee
When you are selling products online, it is important to build trust with your customers. They cannot physically touch or try out the product, so they need to be able to trust you as a retailer.
A money-back guarantee can help build trust with customers and show that you are confident in your product. There are some risks associated with refunds, such as customers taking advantage of the system.
You can protect yourself by putting a time constraint on your activity.
7. Upsell your customers
Online stores that offer products that are related to what the customer is buying (upsells) tend to get 70-95% of their revenue from upsells and renewals. This means that if a store does not offer upsells, they are missing out on a large amount of potential revenue.
Acquiring new customers is five times more expensive than selling to current customers. Also, existing customers are more likely to buy upgrades and add-ons than new customers. Therefore, selling to current customers is an easy way to increase revenue.
One way you can upsell is to have popups appear that offer a more expensive related item when the visitor adds a related item to their cart.
8. Establish trust by offering social proof
The way customers perceive ecommerce products on social media websites can have a big impact on sales, and sometimes even on whole brands.
There are many ways that you can use social proof to increase revenue for your ecommerce business. It is also an effective ecommerce SEO strategy.
While it’s great to show off positive reviews and endorsements on social media, it’s not a good idea to delete negative reviews. Keeping your review section authentic is just as important as getting five-star customer feedback.
9. Optimize your store for mobile
eCommerce sales on mobile devices are expected to rise in the US, with 40.1% of sales happening on mobile devices in 2022 compared to only 36.9% in 2019, according to data from an eMarketer report quoted by Business Insider.
In other words, ecommerce retailers should prioritize having a well-designed website that is optimized for conversions and mobile-friendly.
10. Use paid traffic to promote your sales (Facebook, Twitter, Instagram)
In addition to organic social media marketing, consider adding paid social ads to your ecommerce marketing strategy.
The only people who can see the content you share on your social media accounts are your existing followers. However, if you want to increase ecommerce sales, you can pay for ads that will let you reach a new audience.
You can use social media platforms to target the right people with sponsored content. You can reach people according to demographics like location, buying interests, age, or gender to find your ideal ecommerce target audience.
11. Use SEO plugins
If you want more organic traffic to your ecommerce store, you should optimize it for search engines, especially if you can get it to rank on the first page of Google for a particular keyword.
You can improve your ecommerce store’s ranking on search engines without investing a lot of time, by using plugins. Some plugins are free, while others come at a cost, but they are generally worth the investment as they can help improve your website’s ranking significantly.
12. Revise your checkout process
Make sure the checkout process of your ecommerce store is short, sweet, and to the point to minimize abandoned carts and boost sales. To increase ecommerce sales, it is important to have a short and efficient checkout process. A long or complicated checkout process can lead to customers abandoning their cart. By having a quick and easy checkout process, you can minimize abandoned carts and boost sales.
Some users may not want to sign up before they can see what is available on the website. Others may only feel comfortable using a specific payment method. Still others may find the website layout confusing.
Improving your website by adding features like guest checkouts, multiple payment options, and ‘call to action’ buttons on products can help simplify the customer experience and increase sales.
13. Minimize cart abandonment
This will be familiar to every ecommerce store owner: you receive a notification that someone has filled a cart with items from your store.
Things are looking up with a big sale on the horizon, but it falls through when the customer backs out at the last minute.
A certain type of popup can make your visitors think twice about leaving your store before they click the ‘x’ button.
Popups that automatically detect when a user is moving their mouse away from your store and offer a last chance to redeem a tempting offer if they complete their sale are effective.
To create an exit-intent popup in Getsitecontrol, follow these steps: 1. Go to the ‘Popups’ tab and click ‘Create popup’. 2. Select ‘Exit intent’ in the ‘Trigger’ section. 3. Configure the appearance and behavior of your popup in the ‘Design’ and ‘Settings’ tabs. 4. Click ‘Save’ and your popup is ready to go!
14. Offer multiple payment options (BNPL)
Flexible payment options are becoming more popular among online shoppers, which reduces the number of abandoned shopping carts. This is beneficial for store owners because they receive payments upfront without any risk of fraud.
You should introduce flexible payment options early in the customer journey, for example in banners and paid ads, rather than just during the checkout process.
It is also important that you compare and select a payment gateway that will not cause you to lose payments from customers.
15. Try out Gmail ads
They provide a way for businesses to promote their products or services to a targeted audience through the Gmail interface. Gmail Ads are a type of ad that appears at the top of a user’s inbox in the social or promotions tab. They are a way for businesses to promote their products or services to a targeted audience through the Gmail interface.
Google offers many options for creating gmail ads to promote your ecommerce business, from including a playable video to a clickable link to your online store. Gmail ads are also automatically responsive for mobile and desktop, so you don’t have to do any extra work.
People who are looking at Gmail Ads are already interested in what you have to offer, so design your ads like a landing page that someone would see after clicking on an ad. Make sure you include your unique selling proposition early on.
16. Showcase your top-selling items
Your store’s landing page is the best place to showcase your bestselling products. This is the first thing visitors will see, so it’s important to make a good impression.
If you put your most popular items on your front page, it will look better to customers and they will know where to start shopping instead of being overwhelmed by all of the choices.
17. Install a chatbot or introduce a live chat
Chatbots are particularly useful for ecommerce businesses because they can handle a large number of customer queries at once. They can also be programmed to provide personalized recommendations based on customer behavior.
Chatbots can be used by ecommerce businesses to answer customer queries about products and facilitate purchases. Naming your chatbots with human names can help to improve engagement rates.
18. Integrate Instagram
If you run a business that is supported by Instagram and you follow their policies, you can use your business profile to link to your ecommerce store. Additionally, product tags that are labeled make it easy for customers to find what they need.
If your store’s visual branding is attractive, it will be especially effective in catching the eye of your Instagram followers, who you can then direct to a product page on your store.
Adding your Instagram feed to your ecommerce site will encourage social engagement from your visitors.
19. Ensure consistent messaging throughout
An important part of branding is making sure that your colors, fonts, layouts, logos, sales content, and other communication elements are consistent. This way, customers can recognize your business even if they can’t remember its name.
Use various tools and strategies to maintain consistent messaging. This includes automated marketing tools to integrate with your ecommerce websites to create messaging templates.
Using a content management system makes it easy to share content with your brand identifiers across your online store.
20. Offer free stuff!
Yes, free stuff helps your long-term sales.
Free products help to build customer trust as they are able to see the value in your products before committing. You can offer free trials to allow customers to explore what you have to offer.
If you offer free shipping and delivery on purchases beyond a certain amount, you will increase the average order value.
It is better to think of increasing ecommerce sales as an investment that will establish value with new customers rather than as a loss-making practice.
Increase online sales fast with these tactics
The essential on-site tasks for an ecommerce store are making it mobile-responsive and user-friendly. Once these are taken care of, you can look into building email lists, marketing and promotion on social media, and advanced chatbots.
Boosting online sales is a process that requires you to constantly learn and innovate. The more willing you are to do this, the better your chances of beating your competition.