Are low-engagement horrors on social media panicking you?
But why didn’t more people see your post even though you posted it on all social media platforms?
Here’s a truth bomb!
Social media marketing requires more than just posting content to engage your audience and create a brand presence.
How can you effectively promote your business on social media?
If you want to improve your social media marketing, you should use strategies that will make your followers more engaged and more likely to pay for your product or service.
Here are 10 strategies that will help you increase engagement on social media: 1. Post engaging content that speaks to your target audience. 2. Use hashtags, trendjacking, and other strategies to get your content noticed. 3. Engage with other users and build relationships. 4. Create contests and giveaways to encourage engagement. 5. Use visual content to break through the noise. 6. Go live on social media to connect with your audience in real-time. 7. Use social media ads to reach a wider audience. 8. Analyze your social media analytics to see what’s working and make changes accordingly. 9. Let your employees or brand advocates share your content. 10. Keep up with the latest social media trends.
Here are 11 ways to improve your engagement on social media:
1. Use wit and humor
People use social media for entertainment purposes, not to be bombarded with ads and sales pitches.
You could lose your audience’s attention if all of your social media posts are only promotional and invite people to buy your products.
Use humor to entertain your followers and improve social media engagement.
You can make your industry more fun by coming up with witty puns related to it. You can also add extra honesty and relatability by adding captions to images.
2. Create original and engaging visuals
Images get vastly more engagement on Facebook than just text posts.
Images are key to boosting social media engagement. Posting photos, memes, GIFs, or even original graphics will help get people interested in your content.
There are a variety of tools available that allow you to create custom visuals to help engage your social media followers. Some popular options include PixTeller, Piktochart, and Canva.
Crello is a great alternative to other design software because it offers a wide variety of templates and personalized designs to choose from.
The design editor also allows you to create visuals from scratch, as well as customize visuals using shapes, photos, text, colors, and more.
There are a lot of different types of visuals you can create for social media.
To promote your latest research findings or a post with interesting facts, create an infographic with key points. Share the infographic on social media with a link to the complete study, or post in your blog.
You can create an image that promotes a contest, an upcoming product launch, or a milestone.
3. Create more video content
If you want to increase engagement on social media, using original graphics and images is a great way to do it. This is especially true for Twitter and Facebook.
On a platform like Instagram, which is visual and social, you are posting engaging images for your followers.
To increase engagement on your social media platforms, post more videos, particularly on Instagram Stories. Interspersing videos with your usual images will give your followers something new to enjoy.
GoPro uses Instagram to post images taken with their cameras. They also post videos from time to time, which tend to get more likes than photos.
You will notice that many of their photo posts get between 100,000 and 300,000 likes on average if you look at their profile.
While their photos generate few likes in comparison to video posts, the number of views for their videos is significantly higher, with some videos getting over 500,000 views.
Posting videos that are engaging is one of the best ways to increase social media engagement on Instagram.
This tactic can be used on other social media channels.
It is important to use keywords, titles, descriptions, and tags that will help your videos be discovered in searches. Using these can help you rank well and get more views.
A tool like vidIQ can help you get more views on your YouTube videos. Their SEO tool finds the best keywords for your content based on popular YouTube searches and data analysis.
vidIQ’s Audit tool can help you understand what makes your videos successful so you can improve them. You can also use the tool to track your competitors and learn from their strategies to make your videos more distinctive.
Don’t post on social media when your followers are inactive or you could miss out on engagement opportunities.
The best way to ensure that your social media followers see your posts is to schedule them for times when you know they are most likely to be online. This way, they are more likely to like, comment, and/or share your posts.
There are many factors that can affect the best posting times, such as time zone and target demographic. However, this can also differ depending on the social media channels being used. Thus, it might be necessary to experiment with different timings to see what works best on different platforms.
HubSpot’s social media tool can help you gather data around times of the day when you generated the most engagement. You can review published posts with the highest clicks and interactions to see what time and date you posted.
These statistics can help you determine the best day and time to publish your content. HubSpot also allows you to set up a custom publishing schedule.
5. Start using trending hashtags
The way you use hashtags can have a big impact on social media engagement.
While your posts may already reach your existing followers, hashtags help you engage people who aren’t already following you. When you use relevant and trending hashtags in your posts on Twitter and Instagram, you have a better chance of social media users finding your content.
Tools like HashtagsforLikes can help you find popular hashtags in your niche. Their software helps you find quality and relevant hashtags that can help you increase social media visibility, reach, and engagement.
In addition to helping you find popular hashtags, HashtagsforLikes also provides insights and analytics to help you create effective hashtags in minutes.
Using Hashtagify.me will help you stay current with the latest hashtag trends.
This research will help you participate in social media conversations that are currently popular. Additionally, it will make it easier for users who are interested in your content to discover it, which can help increase social media engagement.
Some hashtags are more popular during certain times of the year. For example, #halloween is popular during October, #spring is popular during the spring, #christmas is popular during December, and #thanksgiving is popular during November. If you create posts that are relevant to these seasons, you can use these hashtags to engage with users.
You can also start your own hashtag trend by coming up with a unique, branded hashtag and encouraging customers to create relevant posts using said hashtag.
You could offer something in exchange for someone using your hashtag, like the chance to be featured or the chance to win something. The goal is to get the hashtag to trend so that people who don’t already follow you can discover you.
If your hashtag becomes popular, it can help you increase social media engagement a lot.
You can increase social media engagement by hosting a giveaway contest. People are more likely to engage with brand or influencer content if they have a chance to win something.
The amount of user-generated content your brand receives could be increased by running a contest.
For example, you can require participants to share their photos using a hashtag that is unique to your brand. This will create more user-generated content.
If you host a giveaway contest, you will get more social media engagement from your current followers.
In order to participate, they may require you to like the post and tag their friends in the comments.
If you’re holding a contest on Facebook, you can encourage people to share the post if they want to participate. If your contest rules require people to follow your brand or like your page, you could end up increasing your social media following.
You can use a tool like VYPER to create a viral social media campaign. It has many tools you can use to plan and execute your campaign.
Contests held by VYPER allow you to reward people for things like liking, following, or sharing your content on social media platforms. This can help you boost social media engagement.
7. Make the most of live videos
More and more brands are using live videos to engage their audiences, and it’s working. A Livestream survey found that 80% of people prefer watching live videos from a brand to reading their blogs.
Furthermore, people who have seen live videos are more likely to buy tickets to an event after watching it.
If you want to improve your social media marketing, you should use live video.
You could live stream brand events, interviews, behind-the-scenes, etc., to increase the audience engagement ratio. Utilize video creation tools to make easier videos.
Let’s see what Bob Heilig has to share so we can better understand it.
Although Bob Heilig initially discussed topics he was passionate about, he eventually started selling items.
He continued this for six months until he decided to make money from his business by using Facebook Live and Kajabi. Kajabi is a platform that allows people to create, customize, and sell online courses.
“That’s the thought leadership and customer acquisition power of live video,” Bob says, referring to the more than $200,000 in revenue he earned within his first month of launching.
8. Create your brand’s story
The way you promote your brand can greatly affect how people feel about it. Many successful businesses use effective storytelling as part of their brand marketing strategy.
If you want to create an emotional connection with your target audience, tell stories that resonates with them.
Think about the ways in which you want your audience to interact with your brand. The medium through which you communicate your brand’s story is just as important as what you say and how you say it. Think about the ways you want your audience to interact with your brand.
Sharing your brand’s story on social media is an effective way to connect with people.
9. Leverage user-generated content
People are more likely to trust content that is created by other people, rather than content that is created by brands themselves. User-generated content is a powerful way to promote your products or services.
If you use UGC, you will be able to get honest feedback directly from other customers. This is a form of social proof that can help make your brand seem more trustworthy.
People trust user-generated visuals more than any other form of content. Over half of those surveyed agree that user-generated visuals have more influence and impact than a brand’s own pictures or videos.
It is important to provide your customers with a platform to share their positive experiences with your product or service. This will help to create loyalty among your fans and customers.
10. Use social-friendly images
More and more, audiences are choosing to reject the use of images that look like they came from a stock photo library. But if you don’t have the expertise of a professional designer, how can you create new, captivating images?
If you’re a startup or small business, you might not be able to afford to hire a designer. But don’t worry! There are lots of tools you can use to solve this problem.
There are many tools available that can be used to create amazing graphics. Some examples of these tools are Placeit, Canva, Cello, and Venngage. These tools offer a wide range of templates that you can use to get started, depending on your promoting channel and post theme.
When you are posting images on social media, you need to consider the different image size requirements of each platform. It is easy to make a mistake and publish an image that is the wrong size when you are managing multiple accounts.
SocialPilot has introduced an image editor in response to the problem of images not being suitable for social media. The editor can be used to make images the right size for social media, as well as to make them more creative with color tuning, filters, stickers, and annotations.
11. Utilize employee advocacy
If you want to increase brand awareness across social media platforms, employee advocacy is one of the best strategies. Your employees have followers on their social media accounts, and who better to help you than your own employees.
Ask your customers to share their experiences of your product on social media to reach more people.
When compared to celebrities, employees are a more relevant and trustworthy source of recommendations for potential buyers.
The Edelman Trust Barometer study found that buyers are more likely to trust employees over celebrities when it comes to making purchase decisions.
Want to increase brand social media engagement even more?
It’s a good idea to come up with a unique branded hashtag that encourages customers to share photos of themselves using your product. In exchange for their willingness to do this, you can offer to feature them in your social media.