If you’re looking for ways to grow your email list quickly and easily, this article is for you. These simple, effective strategies will help you build your list in no time.
When people talk about email marketing, they usually discuss email copy, subject lines that are easy to remember, open rates, and tracking unsubscribes.
In order to send out email marketing campaigns, you need a list of people to send them to.
A lead magnet that is unique will ensure that people from your target audience will come to you for the solution.
Now, let’s take a look at these top irresistible lead magnet ideas you can use:
1. Start blogging
If you are not blogging, you should start. It does not matter what industry you are in, blogging creates content that will help your website rank higher in search engine results.
2. Host webinars
You can host a webinar for free using tools like YouTube Live or Zoom, and they are likely to be successful because live events are generally considered to be more valuable.
Webinars are a great way to build your email list. You can lure visitors to your website with the promise of a free sign-up to the webinar, and you can also collaborate with other people from your niche on creating one.
This will allow you to access their customers as well.
Secondly, we’ve all been on webinars that are pretty boring. Webinars can be tricky to use as a lead magnet because they require a significant investment of time from your website visitors. Additionally, many people have been on boring webinars.
They’re generally okay with the fact that they have to listen to a brief sales pitch at the end. In addition, many people see webinars as a last resort, expecting only a small amount of value compared to its one-hour duration. They are typically okay with listening to a sales pitch at the end as long as it is not too long.
It is expected that you will get around 40 minutes of useful information and at least 20 minutes of sales talk.
If you have little traffic to your website and a small email list, you might not have many people participate in your webinar. This could be unpleasant if you’re not prepared for it.
Your participants may not actively engage in discussion or provide feedback, and some might even leave the webinar before it ends.
Webinars can be a good lead magnet, but they are often better suited at the end of the sales funnel.
3. Host a giveaway
Participants must sign up for the giveaway using their email address, and they will receive additional entries for sharing the giveaway on social media.
4. Present a Quiz
This is a great solution if you want to learn how to quickly build an email list.
You can create a quiz using tools like Interact or Qzzr and require users to enter their email address before they can download their results.
5. Create and offer a tool or software
Offer a free tool or software that requires an email address be provided to sign up.
Use Facebook ads to direct people to your sign-up page. Just take care to ensure that your Facebook ads are effective in order to increase the number of people who sign up.
6. Pin your optin landing page on Pinterest
After you have created your pin, you can use Pinterest ads to increase the amount of traffic.
7. Promote content on Pinterest
To create Pinterest boards that will help drive traffic to your website, start by brainstorming a list of topics that are relevant to your business or blog. Once you have your topics, create a Pinterest board for each one and fill it with beautiful visuals, including images and infographics, that are relevant to the topic. Be sure to include a link to your website in the description of each pin so that people who click through to the image are taken to your site.
8. Provide answers on Quora
Answer Quora questions that relate to your lead magnet’s topic, then include a link to your opt-in landing page in your answer for further reference.
9. Provide Answers in Forums
Look up questions related to your lead magnet topic in forums, and answer them by linking to your opt-in landing page.
10. Answer questions in Facebook groups
Don’t post a link to your email opt-in unless the group administrator allows it. Instead, you can ask members to private message you for the link if they want it.
11. Ask for feedback
You can create an online survey to find out what your visitors want to know about your business and products. You can even ask for feedback about what sort of content visitors want.
12. Post in LinkedIn Groups
You can become known as an expert in your field by participating in LinkedIn groups. When you’re ready to promote your opt-in landing page, post a link to it in the group.
13. Write Guest Posts
To generate leads from your guest posts, make sure to include a CTA in your author byline with a link to your optin landing page. Just avoid making these 6 mistakes when writing your guest posts.
14. Use your “About” Page
If you haven’t yet, add a call to action to your About page with an inline optin form to increase conversions.
15. Cross Promote With A Similar Business
Find someone with a similar audience to yours and set up a promotional exchange: they promote your optin offer to their email list, and you promote their offer to your email list. You’ll both grow your email lists quickly as a result!
16. Connect with an Influencer
Before you try influencer marketing strategy and cross-promotions, learn all about them.
17. Use Paid Ads On Search Engines
Use paid search ads to drive qualified traffic to your landing page. Make sure your lead magnet offers a answer to the question the person was searching for.
18. Put a QR code on printed material
Including a QR code on your printed materials is a great way to increase leads and conversions by directing people to an opt-in landing page. Here’s a guide on how to create a QR code and link it to your opt-in landing page.
19. Make Native Ads For Similar Websites
Post native advertising on other websites and apps that share your target audience in order to generate leads.
20. Use Private Communities
Some users are choosing private community platforms instead of social media platforms. You can use online communities to grow an audience of people who are interested in your topic, and then promote your optin form to them. Mighty Networks, Circle, and MemberPress are some examples of private community platforms.
21. Connect on others’ Social Media and Websites
Be sure to comment on blog posts, and fill out the “website” field with the URL to your optin landing page. This is a great way to increase traffic to your website.
22. Host A Challenge
Host a free challenge that lasts for a specific number of days, and require that people who want to participate to register by providing their email address.
23. Do Content Marketing
It’s important to have a lot of free content on your landing page so that you can rank in search engines for relevant keywords. Be sure to also include a prominent opt-in box for your lead magnet.
24. Host a Podcast
Make sure to add a call to action at the end of your podcasts, telling listeners how to sign up for your lead magnet. This will help ensure that you are able to generate new leads and grow your business.
25. Repurpose some emails as Social Media Posts
Sharing your email archives on social media platforms is a great way to show your followers the type of content they could receive by subscribing to your email list. This is a great way to increase your email list subscribers.
26. Encourage Subscribers To Share
You can encourage your subscribers to share your marketing emails with their friends by including a “Forward to a Friend” button at the bottom of your newsletters.
27. Have a “Sign Up” Button on your Facebook Fan Page
Adding a signup button to your Facebook Page is easy. Here’s how to do it:
28. Put a link in your Instagram Bio
Make sure your call-to-action is eye-catching and entices people to click on your link. Then, add a link to your optin landing page in the website section of your Instagram bio.
29. Use Your Email Signature Effectively
Link your optin landing page in your email signature so people can easily sign up for your mailing list.
30. Ask people to Text you
Encourage people to join your email list by asking them to text you. This is particularly useful for podcasts or television interviews.
31. Use the Comment Section Effectively
Add a checkbox to opt in to newsletters next to the submit comment button.
32. Host an event
Registering for an event should automatically add the person to an email list.
33. Offer Referral Rewards
Give rewards to subscribers or employees for referring their friends to join.
34. Use Your Mobile App
Adding an email signup to your mobile app with an incentive for people to sign up can help you grow your email list.
35. Have Mobile-Friendly Optin Forms
If you want to increase signups, make sure your popups are accessible on all devices. With more people using their phones to browse the internet, it’s important to invest in mobile-compatible optin forms.
36. Host A Twitter Chat
Instead of just tweeting about your lead magnet, get people talking about it by hosting a Twitter chat. Here’s how to get started.
37. Use Snapchat Effectively
Use Snapchat to create snaps with a call to action asking people to sign up for your list.
38. Have Your CTA In All Social Media Bios
Make sure to add a call to action to all of your bios on your various social media profiles! Include a link to your optin landing page so people can sign up for your mailing list.
39. Use Instagram Stories
Film lead-generating Instagram Stories.
40. Use Your YouTube Videos Effectively
Make your YouTube videos interactive with call-to-action cards
Then, link the cards to your optin landing pages.
41. Use Your Facebook Fan Page Cover effectively
Your Facebook cover photo is a great place to add a call to action encouraging visitors to sign up with their email.
42. Have exclusive tips and content, or access to a resource library
Some blogs and businesses promise exclusive content to new subscribers instead of a simple sign-up form. If you wish to do this, be clear about what you will send to new subscribers.
If you want to create a lead magnet that people will be excited to sign up for, consider offering access to a comprehensive resource library. If you have a name or brand that people trust, this option is likely to be successful.
43. Data and case studies
Case studies are interesting because they are unique to the person or company who did them.
Your customers can also be included by asking them to tell their story of how they solved a problem. It would be ideal if this was a problem that some members of your target group also have.
If you have a problem, looking at how other people have solved it can be helpful.
44. Checklists
Instead of giving a lot of information, try giving a checklist of things people should not forget when trying to achieve something. This will help them focus on what is most important.
This is a chance for you to showcase your expertise. A checklist will guide your audience through an unknown process and ensure they do not miss any important steps.
45. Cheat sheets
A cheat sheet is a document that provides a shortcut to solving a problem.
Your subscribers get a process to reach their goals quickly, rather than having to do their own research.
A good cheat sheet should help you solve a specific problem quickly and easily, without being too complicated.
46. eBooks
Don’t be intimidated by the term eBook.
An eBook is a digital book that can be anything from a couple of pages to a full-blown book.
An eBook is a good choice for a lead magnet because it is easy to read on any device and people like to get them for free.
47. Free courses
Courses come in many forms and styles, such as video, audio, or email courses.
A course can be a single unit, or it can be delivered in multiple units over the span of a few days.
The goal of courses is to educate people on topics they are not already knowledgeable about and turn them into an expert on the issue they want to resolve.
One way to create your course efficiently is to take old content you have and convert it into a course format.
For example, you can create a series of emails by stringing together a few blog posts on one topic. Or, you can split up a webinar into separate lessons, or send the chapters of an eBook as an email course.
48. Assessments
A lead magnet that offers something personal and interactive can be great.
You can analyze interesting aspects of your business or the life of your website visitors.
Assessments are a great way to make your leads more targeted. By offering an assessment related to your product, you can further qualify your leads and make sure they are interested in what you have to offer.
For example, 12 grapes, a German startup that offers help with hiring processes, uses a free assessment of your current team as a lead magnet.
49. Templates and swipe files
Many people like copying from others as it gives them a sense of security and it is easier to have a ready-made file then to start from scratch.
Templates provide a great starting point for people who are new to a topic and have not created content before. They act as a lead magnet, by outlining what something should look like.
50. Sample chapters
Sample chapters are a great lead magnet if you also have an eBook or course you are selling. You can offer one sample chapter for free – make sure it’s one of the best chapters you have, and this lead magnet will fulfil two purposes at the same time:
- you’ll get email addresses
- you’ll make subscribers want more
The main reason sample chapters work well is because people can try out your content for free, which usually costs money. By offering a sample chapter, people can see if your content is good enough before they decide to pay for it.
Conclusion
There are many more ways to create free offers that will make people sign up for your email list – you are only limited by your imagination!
When you are creating a lead magnet, you should keep in mind what your goal is: to create a list of subscribers who are interested in your niche.
You won’t be successful in attracting and monetizing your target group if you offer something shiny and sparkly that will quickly fill your email list, but it is of little value.