Although challenges may arise that make it difficult to produce new content on a consistent basis, it is still possible to do so despite tight schedules, personal issues, and unexpected situations.
But what if there was a way to maintain a steady stream of content without having to keep coming up with new ideas?
Enter repurposing content.
There are numerous ways that content creators can take their existing blog content and use it in different ways.
1. Repurposing blog posts into video content
If you want to turn a blog post into a video, you need to do more than just read it aloud. You need to add new visuals and footage to make the video interesting and engaging.
If you have written a blog before, you can use that content to create new blog posts. This is done by taking the ideas, points, data, or insights from your old blog and using them to create new content.
A recent blog post I saw examined a particular government policy in detail.
If you were to repurpose this text into a video, you would start by taking the key insights from the article and contrasting them with the policy’s actual impact. By doing this, you would be able to deliver new material to your audience while also build on existing content.
Video tutorials are a great way to break down complex topics into manageable chunks that your viewers can follow along with. If you have a blog post that you think would make a great video tutorial, consider repurposing the content into a format that will be more engaging for your audience.
What would happen if you were a business that coached salespeople on mastering a sales call?
A blog post can be written as a script which can be later converted into a YouTube video. In the video, a salesperson would go through the script.
2. Using blog content to create a SlideShare presentation
If you have old blog posts that are still getting a lot of traffic, you can create a SlideShare presentation to revive the content.
This is especially true for popular blog content, which can be turned into a successful SlideShare.
SlideShare enables users to share content, which gives audiences the opportunity to digest the material in an entirely new way and generates additional visibility for the original blog content.
This is an easy way to convert your blog content into presentation form.
To create a SlideShare, reproduce a piece of high-performing content from your site. Look for blog posts, images, or infographics that received a lot of engagement, and turn them into a presentation. This will help you repurpose content and get more mileage out of what you’ve already created. Plus, SlideShare is a great way to promote your brand and drive traffic back to your site.
SlideShare is a great way to share your content with others, and it’s a good way to introduce new audiences to your work.
Besides, presentations offer you the opportunity to include other visual elements that are not always available in extensive blog posts.
3. Transforming data-heavy blog posts into Infographics
Blog posts that have a lot of data in them can be turned into infographics easily.
This approach makes the blog post easy to understand and visualize.
Infographics can easily be incorporated into social media posts or video content. Additionally, they can be used to summarize previous posts and introduce new blog content.
When creating content, it can be helpful to include a summary of the most important statistics from your posts. This helps engage readers and gives them a better understanding of the information you are sharing.
4. Publishing an eBook
Older blog posts that have been popular can be effective marketing tools in an eBook form. However, it is important to avoid putting many blog posts into a bundle. This approach is more like an anthology.
The strategy mentioned may create some visibility, but it is not the same as content repurposing.
This involves taking older blog posts and reworking them so that they can be part of a cohesive story that builds upon the original blog.
The blog acts as a catalyst, urging followers to read the book in its entirety.
If you have long-form blog content that is educational, creating an eBook is a great option.
When creating a blog post, you can explore specific topics in greater detail and offer an eBook as a more comprehensive guide to the content you have created. For example, Search Engine Journal, a widely recognized SEO resource, took this approach in their series of blog posts on Content Marketing.
The website provides ten free articles on the topic but also offers a more comprehensive guide in the form of an eBook.
5. Extracting relevant quotes
Useful and relevant quotes are often found in blog content.
When creating social media posts, using quotes from well-known authors can help make the post seem more authoritative. This is especially effective if the quote is relevant to the topic of the post.
This means that quotes can help to make old blog posts more interesting and encourage people to read them. It’s important to choose quotes that are memorable and make people want to read the original post.
The use of quotes can help to continue a discussion on a particular topic, which in turn can help the author to be seen as an expert on the subject.
6. Building a podcast episode
Podcasting can be a great way for bloggers to expand their reach and build an audience, and using existing blog content is a great way to get started. By repurposing blog posts into audio format, bloggers can quickly and easily create new episodes for their podcast.
Blog content can help start a discussion and link back to original blog content in a different format.
This allows content creators to explore other topics and areas that were not originally covered in the blog content.
You can create podcasts by extracting quotes from thought leadership or industry leader posts.
Use the copy of the blog post as a script, invite the original authors back for more in-depth discussion of their insights, or simply discuss the blog post in its original form.
There are several ways you can reuse your blog posts that have a lot of text to make them more relevant and show them to different groups of people.
7. Morphing blog content into webinars
If you have a blog with educational and informative content, you can use that content as the basis for a webinar.
Blog content is often restricted in the amount of information it can provide. A webinar, or series of webinars, allows content creators to provide more detailed materials.
The content of a blog can be used to promote a webinar, making it a useful marketing tool.
For example, the blog content may be free, but access to the webinar series may require a subscription. Additionally, webinars can also be used as part of a sales or marketing campaign. In this way, repurposed blog content can play an important role in marketing.
8. Building courses, workshops, and classes
Blog content can be used to create online or in-person courses, workshops, or webinars.
A series of blog posts can be expanded into an online or in-person course that offers a more hands-on and in-depth approach.
For example, a financial literacy blog may provide tips on budgeting basics. However, the full course provides in-depth instruction on effective budgeting and saving money.
9. Producing marketing materials
Previous blog content may be useful in finding information about a product or service
The information from the user research can be used to create marketing materials such as instruction manuals, product guides, tutorials, or brochures.
This strategy allows bloggers to turn their old posts into marketing materials. This can save them time and money on research and sourcing ideas.
10. Designing marketing campaigns
Blog content can also help design marketing campaigns. For example, a company blog could be the focus of a new marketing campaign.
The result is that the content of blogs is transformed into marketing materials, such as product brochures, videos, tutorials, and sales presentations.
Content from the blog is repurposed for use in other marketing campaign elements, rather than the blog itself being the focus of the campaign.
11. Extract thought leadership quotes
Do you often recruit people with valuable insight to contribute to your pieces? If you do, you recruit these people because you know they are experts in their field (and your audience will think so as well).
Use quotes from articles in email newsletters, social media posts, and infographics.
12. Use old images as post backgrounds
If you want to give your Instagram posts a more professional look, try using high-quality visuals as backgrounds. You can use images you’ve already posted elsewhere, as long as they meet the size requirements. This will help draw attention to your past projects and give your page a more polished look.
13. Post snippets of existing video content
If you have any videos related to your business, post clips of them on social media.
Most platforms have a video length requirement, so if you edit your content to fit that requirement, you can use the same video for each platform you have a presence on.
If you are hesitant to use video as a marketing tool or are new to video overall, consider the following stats from Wyzol: 86% of video marketers say that video has a high return on investment (ROI) and 85% of businesses already use video.
14. Post user-generated content
User-generated content includes reviews on product pages and one-off tweets from satisfied customers. User-generated content can be useful for social media.
15. Repost social media content from your other profiles
You can post content from your social media profiles to your other social media profiles.
This could look like sharing a screenshot of a Facebook post on LinkedIn, a picture of a YouTube thumbnail on Instagram Story, or a screenshot of a Tweet on your Instagram page.
16. Create new infographics
If you have data from past blog posts or articles, you can use that information to create an infographic. This is a valuable way to repurpose your content.
While your audience can read about your findings in blog posts or eBooks, adding data visualizations can help increase the impact of your words.
Your audiences will get a better understanding of the information you are giving them if you use images rather than just words. Images are easier to remember, and people will retain them for up to three days.
17. Extract quotes from existing content
I talked about this before, but getting quotes from high-quality content, especially when they have input from famous people in the industry, is especially successful on social media platforms like Instagram or Twitter.
From this quote I read online, a certain point is made clearly:
“I’m not in favor of charities that spend more on overhead than they do on the people they’re trying to help.” “I don’t support charities that spend more on things like rent and salaries than they do on the people they’re supposed to help.”
18. Pull out quotes for social media
Make sure to pull out relevant quotes from your guests on your show for social media. This will help to promote your show and get more people interested in it.
If you want to make your blog posts more valuable to your audience, you can include quotes from industry experts or celebrities that your audience views as valuable resources. You can post these quotes on different social media platforms, or even within your blog posts.
19. Create transcripts of your podcasts
You can create transcripts of your podcast audio for accessibility purposes and for blog posts, just as you can for your videos and webinars.
The audio for a podcast may require more editing than a scripted video or webinar if the conversational tone of the episodes doesn’t match the style of the blog.
20. Embed your podcasts into your blog posts
Almost anything can be embedded on a website these days. This is not only helpful for sharing different forms of content, but it is also a great way to provide additional value and context to your users.
If you’re a HubSpot CMS user, you can embed podcast episodes into your blog posts.
21. Record your podcast sessions for social media
Podcasts are popular because they feel human. You can use this to your advantage by recording video of your podcast sessions.
When you have upcoming episodes, you can release short clips on social media to generate excitement in your audience, or simply post clips of recent episodes.
Queen Business, a podcast created by Black women for Black women, posts snippets of their episodes on Instagram.
They invite interesting and exciting guests to be a part of their podcasts. This keeps their listeners and followers engaged.
Final thoughts
Not all blog content is useful for repurposing.
Transitioning blog content into different formats should be done carefully, as simply repurposing content for the sake of it may not be effective.
It is not accurate to assume that all blog content can be turned into effective videos. Whether or not blog content can be repurposed depends on the intended strategy. Once that has been determined, content creators can chose which blog content will be most useful for their specific goals.
The best way to ensure that content from a blog can be reused in other formats is to make sure it is still useful and relevant.
Reusing old blog content can be useful for gathering information. This is because people will still be interested in the material, even if it is not new.