Do you want to increase your landing page conversions?
There are always ways to improve the conversion rate for landing pages.
In this article, we’ll share some of the proven ways to increase your landing page conversions by up to 300%:
1. Creating a conversion oriented landing page design
To ensure that your landing page is designed for conversions, you should first: 1. Make sure that the page is placed prominently on your website. 2. Use persuasive language and design elements to encourage visitors to take action. 3. Use clear and primary call-to-actions to guide visitors towards your conversion goal. 4. Optimize your page for mobile devices to ensure that visitors can convert regardless of device. 5. Test your page regularly to ensure that it is performing optimally.
You may not have the skills to design a landing page for higher conversions or code the design from scratch, but as a business owner you can still take advantage of these tools.
This is where SeedProd comes in.
One of the best landing page builders for WordPress is Beaver Builder. It allows you to easily create beautiful landing page layouts that are professionally designed and optimized for conversions and sales.
SeedProd integrates with popular email marketing services, WooCommerce, Google Analytics, and more.
To install SeedPRod: 1. Go to your website’s backend and navigate to the plugin section 2. Search for “SeedProd” and select the install option 3. After the process is complete, select “Activate”. For more detailed instructions, please see our guide on installing WordPress plugins.
After you activate the plugin, you will need to enter your license key. You can find your license key under your account on the SeedProd website.
To create a new landing page, go to SeedProd » Landing Pages and click on the Add New Landing Page button.
After that, you will need to select a template for your page. After that, you will need to provide a title and URL slug for your page.
After you do, the SeedProd drag and drop builder will appear.
You can edit any element on the page by clicking on it, or by adding a design block from the left column.
For example, you can add features like testimonials, optin forms, FAQ accordions, and more.
Once you are done with the previous tab, you can move on to the Page Settings tab.
You can change the SEO settings, add Google Analytics tracking, and add header or footer scripts from here.
If you want your pages to appear under a personalized URL, you can connect it to a custom domain name. This is good for users who want to make multiple landing pages, each with a different focus.
After you are done creating your landing page, you can save it or publish it.
Now you can see your landing page “live” by opening it in a new browser tab.
There is more you can do to boost conversion rates than simply creating a beautiful landing page.
2. Choose one call to action for your landing page
One of the most common mistakes made when creating a landing page is not having a specific goal in mind for the campaign.
If you have several call-to-actions on one page, it might overwhelm or perplex your viewers, causing them to leave without taking action.
The best way to achieve your goal is to have one course of action for users to take. If your goal is to capture email leads, then your optin form should be the only action to take on your landing page. Having too many options can overwhelm users and cause them to take no action at all.
This means that pages will have fewer links or that they will be less noticeable.
If you want users to make a purchase, you should only direct them to that course of action.
The following are examples of clearer calls to action on landing pages.
1. MonsterInsights
The MonsterInsights landing page uses clear calls to action to lead users to make a purchase.
2. OptinMonster
OptinMonster provides several landing pages that are each targeted to different audiences. The conversion optimization software allows users to select a page that best meets their needs.
3. All in One SEO for WordPress
All in One SEO boasts having the best WordPress SEO plugin on the market and their landing page follows a similar strategy. If you go to the features tab, you can see multiple landing pages for each feature which are designed to get users to commit to a purchase.
Each of these pages includes a call to action that is easy to see and different from the rest of the content on the page.
3. Use simplicity in landing page design
A well-designed landing page will help keep users focused on the call to action so they are more likely to convert. A cluttered landing page design can easily distract users away from the call to action and result in a lower conversion rate.
To avoid a cluttered landing page, use lots of empty space, color contrast, and large fonts.
4. Use colors and contrast to drive action
Your call to action should be more prominent on your landing page than other sections, so it draws visitors’ attention.
The best way to make your text stand out is by using bright, contrasting colors.
A similar technique can be used to keep less important information from distracting users from the main conversion goals. Choose a color for this information that is similar to the colors used elsewhere on the page.
5. Use urgency for higher landing page conversions
Marketers use limited offers because they are effective in urging users to act quickly
You can use the same marketing principles on your landing page by adding a countdown timer. This will give your visitors a sense of urgency, and encourage them to take action on your offer.
6. Add social proof to your landing page
If people see others already buying or recommending a product, they’re more likely to buy it themselves. This concept is called social proof, and there are many ways you can add it to your landing page to increase conversions.
One of the most popular ways to provide social proof on your website is through customer testimonials. SeedProd includes a testimonials block that makes it easy to add testimonials to your landing page.
Adding social proof to your landing page can help increase your conversion rate. TrustPulse is one way to do this.
This tool makes it easy to display small banners with live notifications of customer activity on your website.
Making your landing page more enticing by adding a fear of missing out element will result in more users converting.
The TrustPulse app integrates with all popular eCommerce platforms and can automatically detect a range of visitor actions on your website, including email conversions and user sign-ups.
The last way you can create social proof for your website is by embedding tweets and social media posts from your customers. Smash Balloon’s Custom Feeds Pro allows you to create a custom feed of user tweets that you can then embed onto your landing page.
7. Test your headline and value proposition
A headline is one of the most important things on a website because it is one of the first things a person sees. Furthermore, on average, only 2 out of 10 people read the content after the headline.
You should write your headline with the goal of making your reader want to continue reading.
Here are some tips for landing page headline testing:
- Keep it simple and clear, as clarity almost always trumps persuasion, e.g. “We’ll Improve Your Conversion Rates, Guaranteed.”
- Promise to solve a unique problem your visitor is facing. Give them a solution.
- Does your headline match what your ad is saying? If not, test this out to see the power of consistency.
- Use “Title Case for Your Headlines” and “Subhead case for your subheads.”
- Start it off as a question. For example: Want More Conversions For Less Money?
- Try National Enquirer type headlines: “Godly New Fruit Melts Away Fat. American Moms Now In A Frenzy!” Just make sure you’re being truthful.
- Use words that sell, like Free, Discover, Secret, Results, Quick, Guaranteed, etc.
- Are you funny? Then try humor.
- Use the wording “How To…..”
Thee were a few ideas to jumpstart your creativity. Keep in mind that every type of headline will have different results.
Make sure any headlines you write, whether for PPC landing pages or blog posts, are compelling and honest so the reader wants more.
Your value proposition is a sentence or two that sums up the unique value your business offers. It’s similar to your headline in that it’s a brief, attention-grabbing statement about your business.
If you know what problems and fears your potential customer is facing, then you can write a headline and value proposition that is specifically designed for them.
8. Add testimonials and reviews
If you have positive endorsements on your website, it will make your visitors trust you more.
Other people’s opinions are the most influential marketing tool, and customer feedback, reviews, and recommendations are the closest thing to a seal of approval.
Many companies use generic and weak testimonials on their landing pages. Stuff like:
“Great work!” – John A.
“Wow!” – Vicky H.
Manager Frank Q. – Manager is excited because their company is making more money than ever before.
And my favorite…
“Thanks.” – Ricky B.
These testimonials are not only short, but they seem fake.
It is beneficial to have clients that are established and recognized as it will make your business seem more credible to new customers. Having big names associated with your company will make people want to be associated with your brand.
However, take caution. It is easy, quick, and incorrect to write the testimonials yourself, or to pay someone on Fiverr to do it for you. I have observed a few companies with testimonials from the same person due to their headshot. Ouch!
If you can, ask your clients for pictures they already have online on LinkedIn. They are more likely to be okay with you using those pictures.
9. Optimize your lead capture form
The area where you generate leads or capture customer information on your landing page may be the quickest and easiest area to improve your conversion rate.
The general consensus from many studies conducted is that conversion rates will be lower the more information that is asked for on a landing page form.
The number of fields on a form can impact a visitor’s decision of whether or not to fill it out. A high number of required fields may cause the visitor to either not start the form or to abandon it before finishing.
Do you collect both first and last names from your customers? Why do you collect this information? Would it not be sufficient to just ask for a customer’s name?
Are you asking for their company name as well? Why? You can get that later!
What if your form has a lot of required information that you can’t reduce?
I’m going to introduce you to the power of the progress bar.
The progress bar is a simple solution to break up your form into multiple steps. This way, people are not overwhelmed with a form that is as long as the dead sea scrolls.
10. Put landing page visitors in the isolation tank
Isolation is a common theme among strong PPC landing pages.
The Cash4UsedCars landing page is a great example of an isolated landing page that only has one purpose. Some links are hidden away in the footer.
There are no header links or anything else that can distract you from filling out the form.
This method of isolating the visitor prevents the Zeigarnik Effect, which is when your brain feels dissonance from uncompleted tasks. You will remember unfinished tasks better than the ones you finish if you are isolating yourself from visitors.
When your landing page only has one task, it is easier for visitors to complete the task.
11. Test button color, shape, and size
A lot of thought goes into the design of the buttons on Amazon, Apple, and Target’s websites. The color, shape, and size of the button can have a big impact on how likely someone is to click it.
The button on your site is the most important item that you want clicked, so it is vital to make sure it is performing at its best, like Michael Phelps was during the 2008 Olympics (and not how he performed afterwards).
Here are some things to consider:
Your button’s color should be different from the rest of the site so it stands out. Don’t make it the same color as other elements on your site.
Take LegalZoom for example.
The color wheel can be used to find a button’s complementary and contrasting color. Orange is the opposite of blue, red the opposite of green, and purple the opposite of yellow.
The most popular opinion is that orange induces a sense of excitement and impulse buying, making it great for conversion rate optimization. This is why companies such as Unbounce and SiteTuners use it on their websites.
Red is another color that can create a sense of urgency and could be just as effective, if not more effective, than an orange button. Do not assume that one color is better than another, test it out to see what works best for your specific case.
There is no one color that will make everyone happy, but you can find a color that will make the majority of people happy. This is the color you should use for your landing page to maximize conversion rates.
Shape: Sometimes, buttons with sharp corners don’t convert as well as ones with rounded corners. Here’s why:
- Rounded corners are easier for the eyes and brain to process.
- We’ve been conditioned to be wary of sharp corners, as they can pose a threat. That also applies to buttons (crazy, right?).
- Sharp corners also tend to act as arrows, directing attention away from the button and not toward what’s inside, the call to action.
Consider, instead of a regular rectangle, square, oval, or round shape, using a combination of shapes. Amazon uses a combination of a circle and a rectangle:
You’ll have to test each method out to see which one works best for you.
Also, your button size is important for getting conversions. Test different sizes to see what works best. Usually, a bigger button is better.