If you’re in charge of analysing your brand’s social media, you have a lot of explaining to do.
A successful business must be able to attract customers and answer any questions they may have. Data should be used to support any answers given to customer questions.
What are the best ways to spend your time and budget on social media? What content gets the best results? How does your brand’s social media presence affect your business as a whole?
The right social media tools can help you grow your brand by providing analytical answers to your questions. If you are focused on a single channel or need an all-purpose solution, the right tools can help you get the information you need.
1. Sprout Social
Sprout Social is the best choice for cross-channel social media analytics.
If you need a social media management tool that is simple, complete, and all-in-one, SproutSocial is the best option. You can monitor all mentions of your brand across all major social networks and reply to them in your messages panel. Additionally, you can create tasks based on messages or you can create helpdesk tickets and assign them to a member of your team. This is particularly helpful if you receive a lot of questions through social media or if your fans use your social media profiles as a port for customer service.
Sprout provides both ready-made and customizable reporting options, so you can choose the best way to collect important social media data and present it to others in a way that makes sense to them, with only the metrics that matter most.
Sprout provides powerful analytics in the form of tags, trends, and email data. This allows you to access information about internal team performance, competitor activity, and other customer care-related data. You can use this data to improve your brand’s performance or benchmark it against others in your industry.
Sprout’s Advanced Listening tool gives you access to data that can be useful for understanding your audience’s demographics, the performance of your campaigns, the reach of your industry influencers, and how your consumers feel.
Sprout is a social media analysis and reporting tool that is designed to be user-friendly and fast.
2. HubSpot
With HubSpot, you can use analytics to see how well your social media is doing in relation to business growth and revenue. This way, you can track your success on social media and see how different campaigns are doing. You can also compare the performance of multiple social media channels.
HubSpot offers social media analytics tools with extensive graphs and visuals that show data broken down by platform features such as audience, session lengths, and impressions.
HubSpot’s social analytics tool is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This tool provides insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.
Because HubSpot offers an all-in-one marketing solution, it is a great option for businesses whose marketing teams want to have all campaign functions in one platform.
3. TapInfluence
The growing popularity of influencer marketing has resulted in a need for social media tools that are specifically designed for influencer campaigns.
TapInfluence analytics platform helps marketers to make influencer marketing decisions by providing metrics such as reach, engagement rate and price tag for any given influencer.
It allows brands to see relevant influencer metrics in a clear way, so that they can decide if a potential relationship would be a good idea, before they contact the influencer.
4. Edgar
Edgar is not only a tool for scheduling content, but also for making sure that a larger number of people see your content. Social media users are constantly being bombarded with new content, so it can be difficult to make sure that your posts are seen. Edgar can help you reach a larger audience and ensure that your content is seen by more people.
Edgar is unique among content scheduling tools in that it allows you to categorize your content, customize your settings, and share some categories more than others.
Edgar helps you manage your social media content on Facebook, Twitter, and LinkedIn, so that you can save time and reach more users.
5. Canva
The majority of social media platforms are highly visual, so good content needs great images. Some brands or posts need the work of a graphic designer, but others just need to be aesthetically pleasing. Canva is an easy way for busy social media marketers to make visuals quickly.
Canva offers a few free “elements” that you can include in your image. You can register for free, and the site will even save your designs, so it’s easy to make changes to old images.
6. AdParlor
AdParlor has a free mockup generator for Facebook, Twitter, and Instagram that allows you to choose from various campaign objectives and view the ad in different forms.
7. Buzzsumo
If you want to be successful on social media, it’s important to share relevant content that isn’t always your own. Buzzsumo is one of the best tools out there for finding popular content.
If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, you can use BuzzSumo to get that data. You can also use BuzzSumo to monitor the performance of content competing for relevant industry keywords, so you can see how your content marketing campaigns compare to the competition.
There are two ways to use Buzzsumo to improve your social media presence. The first is to type in a competitor domain and view their most popular social content, which is sorted by total shares. The second is to look for popular content by keyword.
8. Snaplytics
The fact that ephemeral content is popular on social media speaks for itself.
The Snaplytics platform provides analytics for Snapchat and Instagram Stories, allowing brands to see where story engagement peaks and likewise at what point viewers drop off. The platform looks at metrics such as open and completion rate.
If modern brands don’t take care to optimize story-based content, they will be in big trouble.
9. Kingsumo Headlines
This plugin makes it easy to A/B test headlines against each other. Once the plugin is installed, you’ll notice that there are multiple spaces for titles on any post you create. Kingsumo will randomly serve the titles to website visitors whenever possible until it determines which headline is the most effective. Statistics show that excellent titles can increase traffic to posts by over 50%! With the help of Kingsumo, you can be sure that you’re sharing the best headline with your fans and increasing traffic to your post.
10. Curalate
Brands are increasingly selling their products and services through social media platforms like Instagram and Facebook.
Curalate is a platform that serves as a hybrid storefront and analytics tool for companies looking to maximize their sales from Instagram.
Chances are, you’ve come across a “Like2Buy” link on social media, either with a brand name or not. Big brands like Bose use Curalate to sell their products through social media platforms – take a look at their Instagram bio for an example.
Curalate’s platform allows businesses to find out which products are most popular with customers. This information can be used to plan future campaigns and product strategy.
11. Inkybee
Inkybee lets you search for social media influencers in your niche by keyword.
12. Onalytica
This tool helps you find influencers to follow by scanning your content and finding ones that would be appropriate for your followers.
13. Post Planner
Post Planner is a Facebook app that helps you manage your presence on Facebook and improve your engagement. It does this by providing you with a dashboard that lets you schedule your content, gives you ideas for status updates, and shows you viral posts on Facebook. Additionally, it provides insights and trending content for your industry, making it a great tool for optimizing engagement!
14. Bitly
For social media marketers, Bitly is a great tool because it shortens links and makes posts more aesthetically pleasing. Bitly is especially useful on platforms like Twitter, where character count is limited. In addition to its core purpose, Bitly also allows users to monitor how many clicks they get on their posts. This helps users to better gauge the content that interests their audience the most.
15. Keyhole
You should use hashtag analytics to expand the reach of your content.
Tools such as Keyhole give brands a real-time performance analysis of industry- and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to understand which tags are most popular among their followers and to promote during peak times.
16. Google Analytics
While Google Analytics isn’t just a social media analytics tool, it’s one of the best ways to track social media campaigns and even measure social ROI.
Did you know that you can create reports specifically for social media tracking on your website? You can access these reports by logging into your account.
For example, you can use UTMs to track traffic from each social network to your website, or track specific social media campaigns.
17. ShortStack
You will usually have to do a lot of work to run a social media contest.
ShortStack can help with every step of a giveaway campaign, from choosing a winner to analyzing engagement.
If you run contests or giveaways often, you need a dedicated contest analytics tool to make sure you’re not just giving away free stuff for no reason. ShortStack looks at data from your entries to long-term campaign performance to figure out what’s working and what’s not.
18. SHIELD App
B2B social leads are mainly generated from LinkedIn, so brands are focusing more on this platform. Also, brands should monitor their employees’ individual LinkedIn accounts as well as the company page, since there is a growing demand for employee advocacy.
SHIELD is an up-and-coming social media analytics tool that can help bridge the gap between employers and employees. SHIELD can examine the performance of individual employee profiles and their posts, and provide content analytics including average likes, comments, and hashtags. This can help employees optimize their posts prior to sharing to maximize their reach.
The team report from SHIELD also allows businesses to compare the engagement and growth of individual employee profiles side by side over time.
Marketers need to own their data.
To run effective campaigns that result in a positive ROI, you need to use data to make decisions instead of guessing.
The options for analytics provided by social media management tools is staggering. Make sure to use all the tools at your disposal to get the most data possible to inform your future campaigns.