Are you struggling to generate leads for your business?
There is a large demand from users for high-quality content that can be used for lead generation in modern SEO. If you are able to provide this type of content, your users will be more likely to trust you and the social media marketing you provide.
Blogging is one of the primary ways that B2C and B2B marketers generate leads in social media marketing channels.
Below, you’ll learn about the different types of content that is effective for lead generation, and how to create that content. With the right content strategy, you’ll find that it will be a lot easier to promote your business on social media.
1. Extensive market research
If you don’t fully understand something, the first step to understanding it better is to do some research and study. Making smart decisions is all about doing a thorough analysis of the market.
For example, if you want to prepare a special meal for your spouse, but don’t know how, you could give up and make reservations instead. Of course, you could do that, but there’s another option: learn how to prepare the meal.
Conducting extensive media marketing research is not an option- it is a necessity that should be the initial stage of product creation.
Generating leads with your content requires careful market research to be successful.
Make sure there is a market for your product and use existing research to help with your marketing to reach more potential customers.
2. Create high-converting landing pages
If you are as passionate about conversion rate optimization as I am, you will likely agree with me that not all landing pages are created equal. This is especially true when it comes to lead generation.
Most landing pages fail to generate many opt-ins, but some performs perform much better.
This means that 80% of marketers are not happy with their conversion rate, which means that a lot of landing pages are not doing their job in terms of getting leads and converting them into customers.
Before you set out to perfect your landing page, you need to make sure that you understand the purpose of the page. Once you have a clear understanding of why you are creating the page, you can move on to making it perfect.
You need to understand the anatomy of a perfect landing page to create one. It starts with a headline that grabs attention, an interesting opening, and then keeps readers engaged further down with compelling copy.
If you do this, your content will be more likely to persuade people on any social media platform you release it on.
The photo above shows that the page is designed to be easy to use, not to look pretty. When people come to the page from a social media site like Facebook, you want them to have a good experience.
A colorful landing page may attract people, but we want qualified leads.
When trying to generate leads, it is crucial to put the interests of targeted users first.
Some design best practices for your landing page are as follows:
-Choose a font that is easy to read
-Make sure there is a clear call to action
-Include persuasive copy that speaks to your target audience
-Use images that are high quality and persuasive
Here are some key elements to help convert lots of users:
- Usability (easy to navigate and find what you’re looking for)
- Aesthetics (beautiful background)
- An attention-grabbing headline
- Strong bullet points (based on benefits)
- Social proofs, call-to-action (opt-in forms, testimonials, media mentions)
- Visual appeal (personal photo)
3. Create lead bait
Email is definitely better than social media marketing for customer retention. Email is the most effective channel for customer retention, and it’s also a great way to generate leads.
You need to create lead bait before you can successfully add more people to your email list. “Bait” in this context means an enticement. Your bait should be a valuable resource or tool that will make your target visitor’s life better.
Email has evolved over time. In the past, marketers only focused on targeting users on desktop computers. However, that has changed now that mobile devices are increasingly becoming more popular and showing high levels of email engagement.
You can take advantage of the huge email opportunity by increasing your number of subscribers. If you haven’t started already, start from scratch and nurture a relationship that will help you convert email subscribers to customers.
It is important to nurture your email leads as part of your email marketing strategy. This can be done by providing more free content that will help them make a informed decision.
White papers and eBooks
To create a winning white paper, you need to understand your target audience.
White papers are more effective than other methods for generating leads among B2B marketers, because they are better able to persuade potential customers and create interest before recommending a product.
Attract an audience
The key to generating leads is to first attract their attention. Your white paper title needs to be eye-catching, beneficial, and bold to make them want to read more.
Engage the audience
Once your audience is engaged, your content must be engaging as well. Keep your audience interested by making your white paper count.
It is important that all parts of your website are working together to deliver a consistent message to your readers. This is what will keep them engaged.
When creating content, consider using visuals to appeal to your readers. This could include images, screenshots, charts, and symbols.
This means if your marketing collateral is a little on the longer side, like a website or a brochure, you want to make sure the overall design is easy on the eyes. No, this isn’t a social media channel meme, but the idea of ease of reading and maintaining focus remain the same, just on a different scale. The human brain is wired to process visual information 60,000 times faster than plain text.
Inform the reader
Do not make your white paper a sales pitch, as this will dissuade readers from making a purchase.
If you want your white paper to be successful, make sure it sounds like an objective magazine article rather than a sales brochure. Give your reader accurate information so you can help them make decisions.
The key to turning readers into customers is to ensure they are relaxed while reading your white paper. If you do a good enough job, they will buy from you without needing to be persuaded.
It’s important to measure your success or ROI when using white papers for marketing purposes.
Online course
An online course is a type of e-learning. E-learning is a proven way to generate more targeted leads.
Online learning gives people the opportunity to learn anywhere they want, using any type of device they want.
In the internet marketing world, online courses are created by blogging experts, like Yaro Starak, Chris Ducker, and Pat Flynn’s 1DayBB,Chris Brogan, Brian Clark, Derek Halpern, and Marie Forleo, in order to teach people about a certain topic.
The marketers and teachers on online learning platforms have made e-learning more appealing to people.
When creating an online course, it is important to think of ways to make your course unique and different from others that may be available in a similar topic or category. Additionally, it is helpful to have a designed plan or blueprint to follow when creating the course.
4. Constitute a buyer persona
A persona is an ideal individual based on research that would use a brand, product or service.
It is a way to show who your perfect customer is and what they would want. It allows you to create content that is focused on attracting individuals who would want to buy your product over your competitor’s.
A buyer persona should include the following details:
- Name, Gender, Location, Age, Occupation, Income
- Problems your target audience need solutions to
- Target audience having any objection towards your product or services, and reason for objection
- What they’re struggling with and questions they need answered.
Asking your audience for feedback and then using that feedback to tailor your content will help ensure that your content is relevant and interesting to them.
If your content isn’t tailored to your audience, it likely won’t generate leads, or worse, it could attract the wrong leads.
The purpose of a buyer persona is to help identify the type, tone, style and delivery channels of content that will most likely result in conversions or sales.
One essential factor to consider when developing a lead magnet is how well it will convert leads into customers.
If you acquire the wrong leads, it means you won’t generate any sales, wasting traffic, time, effort, resources, and probably money.
The key to generating leads is to obtain the right leads, and this can only be done when your target leads are identified.
A CRM tool can be used to collect information about your potential customers, making it easier to turn them into paying customers or consumers and promoting better communication.
A buyer persona is a customer who is targeted for a specific product or service. A buyer persona can be created for each product or service when different targeted customers are involved, to help create content that appeals to each one greatly thereby attracting leads.
Even though it may be more work, it is better to focus on one persona at a time when you are new to content marketing. It can be overwhelming trying to keep track of multiple personas all at the same time.
Before creating a buyer persona, keep in mind that it should be able to help make decisions more quickly and efficiently, with as much information as possible.
The following tools can prove useful for your research.
Facebook audience insights
The Facebook Ad Manager tool contains a lot of data on your prospects, and you can add interests to gain more information on different aspects if necessary.
If you use it properly, you will learn more about your target audience.
The marketer’s almanac
Google Analytics is a tool provided by Google that gives insights on consumer behavior and trends.
Quant cast
This tool helps understand your target audience better by specifically utilizing artificial intelligence to provide aid in tracking and measuring your audience. This is done through things like sales, web traffic, and social media interactions. The goal is to give you a more holistic view of your target audience so you can better understand how to market to them.
My best segments
This tool reveals what types of media people in your target market consume and how they spend their free time, as well as providing insight into the brands that they already support.
Survey Gizmo
This tool can be used to perform surveys on your audience, and it can be more useful when you have an email list by collecting and analyzing data on existing subscribers.
Now that you have completed your research and created a buyer persona, you have a great idea of what content to curate that will appeal to your target audience and generate the required leads. Remember, lead generation begins with identifying your audience!
5. Map your customer journey
A customer’s journey map allows you to understand the steps that prospects or customers take before they purchase your products or services.
No two customers have the same journey–not all prospects will follow the same process as indicated in your map.
While creating a buyer persona is only a part of the process, the other part involves mapping your customer’s journey.
6. Choose your content distribution channels
After content is created, it needs to be distributed.
A decision must be made about how to distribute this content and what marketing channels to use.
If you want to get your content seen by people, you can either distribute it organically or pay for distribution. Organic distribution requires you to put in time and effort to build up your online presence and authority, but it’s free. Paid distribution is much faster because you’re paying for it, but it requires consistency and determination before you see positive results.
There are many platforms that fall under the distribution channel of social media. Some examples are Facebook, Twitter, Instagram, Search Engines, LinkedIn, YouTube, and Pinterest.
It’s not necessary to use all of these channels at once for content distribution to be effective. You can figure out which platform will work best for your website and audience by developing a buyer persona.
Paid content distribution is the quickest way to get results, because you’re paying for people to see your content.
When you have a PPC campaign that is well constructed, it will work extremely well in getting new website visitors and quality leads. A PPC campaign is known as Pay-Pay-Click, which means you only pay when your ads are clicked.
There are many different types of PPC campaigns that can be used, such as search ads, social media ads, banner ads, display ads, and content discovery networks. Each has its own advantages and disadvantages, so it’s important to choose the right one for your needs.
7. Formation of an effective content marketing strategy
An effective content marketing strategy is required for successful lead generation.
This strategy can be measured for its impact, researched, and evaluated to see if it needs to be changed to generate more leads.
8. Content promoting strategy
Promoting content keeps it active and allows it to reach new people, which can then be turned into leads.
The final phase of content marketing is content promotion, which occurs after content has been created and published.
There are a few different ways that you can go about promoting your website’s content. Utilizing content upgrades, guest blogging, content syndication, and social media marketing are all effective methods. You can also try ego baiting, which is a tactic that involves mentioning a famous person in a positive light in your content and linking to their blog. This is done in the hopes that they will share the post, thus generating more leads and traffic for your site.
Social media outreach
If you want to be successful in lead generation, you need to have a social media outreach strategy.
No matter what industry you are in, it is important to connect with others who can help you reach more people.