The process of data analysis generally includes four steps: data preparation, data mining, model building, and deployment. Data analysis is the process of extracting, filtering, evaluating, and interpreting raw data into comprehensible information to aid crucial business decision making. This data can be in any form such as text, images, video, or even animation. In general, the process of data analysis includes four steps which are data preparation, data mining, model building, and deployment.
Why is it important to analyze your content? It is important to analyze your content in order to identify potential threats and opportunities. This process is vital for strong SEO.
There are a number of content analysis tools available that can help you identify gaps in your content marketing efforts and suggest areas for improvement.
1.   Google Analytics + Analytics
Google Analytics is a tool from Google that has a sophisticated and user friendly interface. It comes with many key features and stunning reporting schemes. You can use this tool to easily track, measure, and manage your website performance.
Google Analytics is a free, popular platform used by many marketers to track website traffic, browser distribution, traffic sources, and more.
To enjoy the benefits of this program, simply create a business account. You’ll have access to data that can help you make informed decisions about your business, and you can be confident that you’ll see results.
An example of something that provides granular transactional and impressions data is Google Analytics Standard Ecommerce. This can give you future insights.
You get detailed reports on:
- Shopping behavior
- Checkout
- Product performance
- Sales performance
- Product list performance
- Marketing data
Databox also already has a pre-built template for you that checks your:
- Pageviews by Page
- New Sessions by Landing Pages
- Pageviews by Country
- Pageviews by City
- Goal Completions
- Bounce Rate by Page
There is more valuable information about user behavior on your website than what is mentioned here.
2. SEMrushÂ
SEMrush is a favorite among the ContentMender team. You can use it for anything from keyword research to competitor analysis to auditing to creating white-label reporting. It’s a powerful tool that can give you deep insights into the relevance or competitiveness of website content.
Its main features include:
- Analytics reports
- Paid Ads research
- Display advertising
- Backlinks
- Keyword research
- Product listing ads
- Website traffic analytics
- Keyword tools
- Website audit
- Social media tracker
You can try the service for free for seven days, after which it costs $99.95 per month. There are additional benefits for subscribers.
3. Google Search ConsoleÂ
Google Search Console is a handy tool for webmasters to check for crawling and indexing errors on their website. It can also help you understand why your website is not performing as well as your competitors’ websites by showing you the behavior of Google bots/crawlers.
Its main features include:
- Search analytics
- Crawl errors
- HTML fixes
- Sitemap and robots.txt errors
- Fetch
If you want to troubleshoot your website’s performance, you can create an account with Google Search Console. This will give you access to detailed reports about your organic traffic.
4. Screaming FrogÂ
Screaming Frog is an amazing tool that can quickly and efficiently crawl website URLs to check for any technical or onsite SEO issues, without sacrificing speed or performance.
Its main features include:
- List mode (limited to 500 URLs, without a license)
- Redirects audit
- Crawl path report
- AJAX crawling scheme
- SERP snippet emulator
- SERP mode
- XML Sitemap Auditing
- Canonical errors
Screaming Frog is a great tool for optimizing elements like title tags, meta descriptions, or headline tags. It downloads into an Excel file, so you can delete the columns you don’t need. This makes project management much easier.
5. DYNO MapperÂ
You need to keep an eye on what’s happening with your on-page SEO. DYNO Mapper’s content auditing tool lets you quickly see how your on-page elements are doing.
DYNO Mapper can help improve your website’s performance by conducting regular content audits and providing detailed reports about any issues that are affecting the user experience.
Its key features include:
- Sitemap generator
- Content inventory
- Content audit
- Content analysis tool
- Visual sitemap generator
By configuring your content strategy with data and information about your website content architecture, you can ensure that your content is up-to-date and accurate.
You can try the service for free for two weeks, or subscribe starting at $40 per month for additional benefits.
6. MOZ Keyword Explorer
This is another tool that is loved by the industry and makes keyword research simpler.
Rand Fishkin, the founder of MOZ, states that the tool helps with keyword research from start to finish. You can go from coming up with keyword ideas to measuring their success and prioritizing which keywords to target. All of this is based on data that is important to consider.
The report contains metrics like volume, difficulty, etc. that can help you decide where to focus your content efforts. You can also see SERP analysis and get additional keyword recommendations from Moz.
You can use Moz Pro for free, but you have to pay $99 per year to get extra benefits.
7. Ahrefs
If you want to know why a content piece gets more links, all you need is Ahrefs keyword explorer. You can use it to discover link opportunities and Ahrefs keyword explorer will help you determine SEO/Social Media Metrics.
Figuring out what is popular online can help you find opportunities for guest blogging and outreach on social media.
8. Atomic Reach
If your audience is familiar with your name, but the content does not support your brand name, you can’t expect any good results.
Grammatical errors, a lack of enthusiasm in the story, a boring tone, or any other content problems can discourage users and restrict your website’s success.
Scan your website content with Atomic Reach to see if it meets the standards for quality writing.
This tool uses Artificial Intelligence to improve your content marketing so you can get more organic traffic and better conversion rates. The data it provides is up to date and accurate, so you can base your decisions on that.
You can either enjoy the free version or subscribe for $599 per month in order to develop content that incorporates AI.
9. Click FlowÂ
Although it is recommended to post consistent and frequent content on your website, sometimes this does not result in improved traffic. The reason for this could be due to a poor content strategy, or user behavior that is difficult to predict. However, it is possible to improve your content so that it generates more organic traffic, by using the available data to identify what needs to be changed.
The ClickFlow tool provides recommendations for popular content on a site that has low CTR. This is something that content creators and strategists should think about in order to improve their site.
You can learn more about ways to improve your content marketing plans by looking at key metrics that show where your website needs improvement.
With this information, you can make simple changes to the article (title change, meta description) and test it against the old version.
Clickflow will report on the changes to your article’s ranking after 15 days.
You can enjoy a 21-day free trial, or subscribe for $99/month to start with and get extended benefits.
10. Blaze
A content audit is a tool that can help improve your old strategies. It does this by creating an inventory of your important pages, and then auditing and analyzing the content for gaps. Finally, it provides recommendations on how to improve the content.
You will receive recommendations on how to improve your business and reach your goals. This will include creating a central content repository and auditing your progress.
11. Keyword Density Checker
This tool helps you to see if you have too many or too few keywords in your message content, and also tells you which keywords are most important.
After you check the initial keyword density, you can investigate which words are used most frequently in the article, as well as in the title and meta information. This will give you an idea of whether the keyword you are targeting is actually used often enough to be effective.
12. Search Combination Tool
This tool can help you create different combinations of search phrases to optimize your title tags. Just enter a list of keywords you want to rank for in the first column, and a second list of words that could be combined with the first to create better long-tail keywords.
The tool then produces a list of all the potential keywords people might search for on Google and Bing.
13. Header Checker Tool
This tool checks to see if the URL you’re trying to view is returning the correct response code. In other words, it checks to see if the page you’re trying to view is behaving the way it’s supposed to.
If a URL loads a page normally, a 200 code will be received. If a URL is redirected to a new page, a 301 code will be received, meaning that the URL points to a new page.
This tool can help you verify that your users are able to interact with your pages as intended.
14. On-Page Optimization Tool
Marketing Ninja’s on-page tool analyzes how well a page is optimized for search engines and shows you the data as if you were looking at it from a search engine’s perspective. The tool analyzes your internal links, meta information, and keyword density.
This assures you that your pages are being viewed by google spiders the way you want them to be.
15. WordCount
This tool can help you see how many words and characters you are writing, as well as improve your word choice and writing style. It can also help you find grammar mistakes and plagiarism.
WordCount will show you the top 10 keywords and keyword density of the article you’re writing. This helps you identify what keywords you’re using, how often, and at what percentages.
16. BuzzSumo
Buzzsumo has a lot of content analysis tools that can not only help you understand your own website better, but also see what content is popular online.
Buzzsumo can discover which content domain performs the best, what type of influencers are present for a given keyword, and how many brand mentions and backlinks a competitor has.
17. Web Page Test
The faster your pages load, the higher Google will rank them. If you think your pages might be loading slowly, you can submit them to Web Page Test to find out how fast each request takes.
If you’re worried about your site’s speed, this tip will help you figure out which elements on the page are causing problems. Check how long it takes for images, videos, and scripts to load. If any of them are taking too long, they could be slowing down your site.
18. Pagerank Checker
PageRank determines how important a website is by looking at how many other websites link to it. The more websites that link to a site, the more important that site must be.
A high rank on a link juice checker means that your website’s link juice is healthy, while a low rank means that your website has low-quality links.
19.  Check My Links
This extension will help you to check all the links in your article before you publish it, so that you can be sure that there are no broken links.
20. SimilarWebÂ
Not knowing your market competitors can be a setback you may never recover from. Welcome to SimilarWeb, which allows you to get a peek into vital metrics – organic traffic, rankings, etc. This will help you:
- Know your market well
- Discover your competitor’s analytics
- Discover your industry’s benchmark standards
- Predict future trends and discover more business opportunities
- Anticipate new players
Side notes
Making small changes to a website can have a big impact on its overall performance. Content analysis can help identify areas where improvements can be made.
Automated tools can help with sorting data, but they can’t replace human judgement.
If a content piece is not valuable, don’t keep it. Automated suggestions are not always reliable, so go with your gut feeling.