How do you get visitors to stay on your website? There are many elements that a good landing page needs, and making those elements the best they can be often depends on what your landing page goals are.
Creating an effective and eye-catching landing page takes some effort. You’ll need to include various important components and follow best practices.
The following landing page examples will inspire your design ideas and help you create a high converting landing page:
1. Shopify
Shopify’s trial landing page for sellers is simple,persuasive, and to the point. It highlights a few key features of the product and tells visitors that Shopify is an easy-to-use, all-in-one platform that is trusted by many.
Clean Interface
The headline is focused on the user and is only a few words long. The page uses simple graphics and short paragraphs to explain the details and benefits of the trial.
Concise CTA
There are a few fields you need to fill out before you get started. This makes it easier for you to quickly get started selling online with their tool.
2. Great Jones
If you’re like many of us and have been cooking more during the pandemic, you may be looking to upgrade your gear. Great Jones offers a landing page that’s as beautiful as its Dutch ovens, very aspirational, and taps into all of our ideal kitchen dreams.
Use of Color
The Great Jones website uses bright colors that make the cookware stand out and look inviting.
Prominent CTA
You can’t miss this giant yellow CTA (call to action) and bold font $100 Off coupon. Who wouldn’t want $100 off these gorgeous pots (planters)?
3. Muzzle
Muzzle, an app for silencing on-screen notifications, uses a minimal landing page that fully embraces the “show don’t tell” mentality. Landing pages help users decide whether a product or service is worth their time and energy. The best way to communicate your value proposition is to confront visitors with the problem your app solves.
Show Rather Than Tell
The design of the website is funny and also effectively communicates what the app does, without needing a lot of text.
Cohesive Visual Experience
The text on the page is a muted gray color, which mirrors the function of the product.
4. DoorDash
DoorDash is an app that lets you order food from a variety of restaurants. This landing page is geared towards recruiting Dashers who make the deliveries.
Emphasizes Dasher Autonomy
This landing page really emphasizes that Dashers are independent and free to work when they want.
Highlights Potential Earnings
There’s no way to know for sure if these earnings are representative, but they’re certainly attractive to anyone who wants to make extra money on the side.
5. Wise
The Wise Company offers money transfer services in different currencies and countries and has a landing page that separates customers into two categories: Business or Personal. They also have a short video explaining how the service works. The company recognizes the importance of getting the customer experience right the first time, especially since it deals with money.
Highlights Safety
Wise has made security a priority by putting security information on the front page. This will help any potential customers who are hesitant about using Wise to send and receive money. By making security a priority, Wise assures its customers that it is a safe service to use.
Emphasizes Value
Wise says that it is cheaper to transfer money through Wise than a traditional bank.
6. Airbnb
To turn visitors into hosts, Airbnb offers personalization in the form of an estimated weekly average earnings projection based on your location and home size. You can get an even more customized estimation by entering additional information about your potential accommodations into the fields provided.
Personalization
Airbnb displays an estimate of how much you could earn based on your location and the size of your home at the beginning of the host sign-up process. This is helpful for potential new hosts who may still be deciding how much to charge and what their earnings could be.
Leverages Community
The site says, to learn more about hosting, scroll down the page to find a experienced Superhost who can answer any questions you may have.
7. Wag!
The key elements on the Wag! homepage are the big font urging people to join, and the sign-up form on the right side of the page. The green background makes the white font and other elements on the page stand out, and the QR code on the form makes it easy for visitors to download the app and sign up.
Efficient Form
Not requiring visitors to click on a CTA to access a form field on a page makes it easier and faster for them.
Emphasizes Credibility
The service is more trustworthy as it includes caretaker photos and more than 351,000 caretakers currently use it nationwide.
8. Wistia
The first thing you see is a blue background with a pink “Try for free” button. There’s a video right away that shows all the different kinds of content you can create. If you’re not sure, there are testimonials from some of Wistia’s 375,000 customers at the bottom of the page.
Ease of Use
The form can be quickly filled out by linking to a Google account, which enables the autofill feature and reduces friction for the user.
Capitalizes on Visuals
Wista stands out by displaying its capabilities with a range of different media. This including eye-catching graphics, videos, and even a link to marketing cartoons.
9. Webflow
Webflow’s design tool for web developers can be seen in just one GIF. It shows how their tool works and let’s users sign up without scrolling.
Show Rather Than Tell
Webflow’s tool is interactive, so potential customers can see how it works and how their user experience will be.
Removes Risk
The service is free, and there is no trial to sign up for. You can build your site for free and decide whether or not to sign up for a plan when you’re ready to launch.
10. Talkspace
Talkspace, an online therapy service, focuses on trustworthiness with its landing page. All of the information on this page emphasizes that customers will have access to licensed therapists and drives home that the service is secure and confidential. It’s a great way to reassure those who may be hesitant to participate. The use of shapes is also a clever idea. Pages are often filled with squares and boxes, so putting the CTA inside a large circle immediately draws the viewer in. Overall, the layout is clean, inviting, and informative.
Builds Trust
Customer security is a top priority for this company, and they are compliant with HIPPA regulations.
Provides Value
This page provides not only details about TalkSpace, but also several mental health resources and articles.
11. Apollo.io
Apollo.io lets you find potential leads’ and corporate contacts’ work emails.
The landing page is well organized and efficient. The headline attracts the reader’s attention by focusing on the key benefit, and is followed by a short description of what the reader can expect.
The CTA on this page is for visitors to input their email address. It is clear that by doing this, they will be subscribed to something. Located further down the page is social proof in the form of clients’ logos and testimonials from satisfied users, which backs up the claims made on the page.
12. Concierge
Concierge is an online scheduling tool that enables you to instantly qualify, route, and schedule meetings with buyers at the moment they complete a web form.
Concierge is a tool that can help you plan your dream vacation. It can also save you money by helping you find the best deals on hotels and flights. Concierge can help make your dream vacation a reality by finding the best deals on hotels and flights. It’s a great way to save money and make your trip planning hassle-free.
The CTA has dropdown fields that let visitors pick their CRM and country. By clicking the button, they’ll be able to book a demo. Social proof backs up the content with a user testimonial and logos of firms that use Concierge.
13. Twilio
The Twilio cloud communication platform allows clients to engage customers via SMS, voice, video, WhatsApp, email, and other channels. By clicking on the CTA, visitors are taken to a form. They can also scroll down the page to find the form.
The first sentence of the video’s description tells the user what the platform does. The headline tells the reader that the platform is a video sharing website and that they can use it to upload and share videos. The video explains uses and benefits, which are described further down the page. The first sentence of the video’s description tells the user that the website allows users to upload and share videos.
The CTA button on the page says “talk to an expert”, and clicking on it takes the visitor to a longer but simpler form further down the page.
14. Conversica
Conversica provides AI solutions that enable businesses to use email, SMS, or website chat to interact with customers and potential customers, driving growth across the customer lifecycle.
The headline of the article states that AI assistants are very effective. The first sentence of the article explains that they are so effective because of a strong statistic. The rest of the article goes on to explain the key benefits of AI assistants in more detail.
If you complete the form, you will get to see a demo. The form is longer than some, but it is easy to follow and only asks for essential information.
15. PatientPop
PatientPop helps medical practices to grow by improving the way patients interact with the practice digitally.
The landing page allows medical practice owners to compare their online performance against other practices in their area and specialty. This is a unique offer that can attract prospects.
The headline amazes me with how accurately it describes what I can do on the page. The following copy and benefits hit the nail on the head by being clear and compelling.
The CTA provides visitors with an easy way to compare their practice to competitors by filling out one clear field, with the other fields set up as dropdown lists and click boxes.
16. Bills.com
Consumers can use Bills.com to learn about mortgage options and get accurate rates, as well as apply for mortgage loans online.
This website’s landing page is kept clean and simple. There is a brief headline, a rotating image slider, a “call to action” button, and some small print with legal information.
The maze invites users to play with their site by inputting different selections to find the best CTA for their personal circumstances. The steps are easy to follow and include choosing your debt amount, whether you are behind on payments, and your state. The form is simply to collect your info.
The results of clicking the CTA button can be positive for those with debt issues.
17. IMPACT Branding and Design
They analyze and strategize to help you discover new ways to reach and connect with your audience. IMPACT Branding and Design strives to increase a business’s inbound marketing sales results.
If you’re looking to generate more leads from your blog, this landing page offers a free guide that can show you how. It covers effective methods and claims to be successful, so it’s worth checking out if you’re running a business blog.
The CTA only requires a small amount of information from the visitor in order to claim the free guide. It also includes a link to their privacy policy so the visitor knows why they are being asked for this information.
18. Unbounce
With Unbounce, people who don’t know how to code can still create custom landing pages.
The Unbounce landing page includes a free landing page analysis tool. Visitors can input their information to use the tool. The headline and body copy explain what you get in exchange for using the tool. The page also includes a gif of what the landing page analysis looks like.
The CTA prompts the visitor to take action by asking Unbounce to analyze their landing page.
19. Lyft
Lyft allows people to earn money as drivers through its platform. The landing page is focused on its value proposition: helping people to earn money as drivers.
You can either become a driver or a user of the service by choosing one of two paths. All you need to do to continue to the next steps is provide a phone number.
The benefits of working with Lyft are listed. This copy is designed to answer any questions or concerns you may have about the process, and make it more appealing to become a driver.
The Bottom Line
A landing page builder and templates can help you create a landing page more quickly and easily. You can find examples of well-designed landing pages online to use as a guide when creating your own.