Building an email list is essential for any creator who wants to be successful. An email list allows you to reach out to your fans and let them know about new content, products, or events.
If you want people to subscribe to your email list, your call-to-actions need to be effective.
This is because CTAs are so important that they can be seen as daunting.
We are giving you a list of 13 call-to-action examples from content creators like you to inspire you and show you why these call-to-actions are effective.
1. Make sure that your CTA buttons look clickable
It’s the little things that matter when it comes to creating a great user experience. A survey by Econsultancy found that over 95% of respondents agreed that “good user experience just makes sense.”
The CTA button is the most important element on your website, as it is the element that your customers will use to take action. Make sure that the button stands out and is not overpowered by other elements on the page, such as the cover photo or too many text links.
This means that you need to create a CTA button that looks like it can be clicked on, in order to create a sense of urgency.
To increase the chances of selling a product or service, you should try to pre-sell the item to the customer. This means creating interest in the item before presenting a sales pitch.
The CTA button is designed to be clicked, so your customers and prospects will know that it’s clickable.
The answer to getting more clicks likely has to do with the button’s color, shape, and size. When you see a button on a web page, you likely believe it’s clickable because of its color, shape, and size.
Most of the buttons that I click when I visit landing pages have one or more of these features:
- Clean and contrasting background to text color
- A distinct button text (e.g., “Get free access”)
- Have white space surrounding them
- Rectangular (sometimes rounded) shape
- Complementary border
People visiting and staying on your blog is a good sign that they are interested in what you have to offer. This could be because your content was helpful, your cover photo was captivating, or your design as a whole inspired them.
2. Positioning matters: Place your buttons where people click
Placing your action buttons in an easily visible spot will result in more clicks from visitors. A study by Nielsen Norman Group found that people tend to follow an F-shaped pattern when reading web pages, so it’s important to make sure the font color is noticeable.
You may have been taught that people read slowly online, but this is not the case; especially when they are looking for answers to a problem on a web page.
Of the 232 users studied, Nielsen Jakob saw that their web page reading habits were pretty much the same no matter what page they were on.
When people visit your site, the first thing they do is scan horizontally above the fold. This means that positioning your call-to-action button right there will increase its click-through rate before you ever worry about the font color or a text link.
You should keep in mind that putting your button above the fold may not always be the best decision. This depends on the industry and the landing page.
There is no one perfect way to position your CTA button. You can increase conversions by experimenting with different positions for your button. Try putting it above or below the fold, on the left or right. See what works best for your campaign.
Based on the CTA placement graphs, it is advisable to position the CTA button in a way that will impact the decision-making process of potential customers. The button should generate interest and support the decision to take action.
In summary, here are a few steps you can take to ensure that your CTA button yields the best result:
- Understand your audience: When you know what your ideal customers are seeking, especially when they visit your landing page, it’ll give you a roadmap to deliver the right solution by positioning the CTA where they’ll find it easily instilling a sense of urgency with them.
- Be flexible: Have an open mind towards your audience. Be ready to split test, even if your current CTA positioning is yielding a high click rate. There’s always room for improvement and refinement with your web pages.
- Set the mood: Words have power. More often than not, if you have the right words (more than a text link) on your button and they stand out from the rest of the elements on your page, you’ll draw people in – because that’s exactly what they want to see.
3. Have a compelling and short button copy
To increase the impact of your button, choose your words and font color carefully. Keep in mind that a call-to-action is the point of decision making, so your choice of words should persuade people to act right now.
Adidas has a great example of a short and sweet CTA button.
Action buttons should be clear, readable, and recognizable, and making the button look clickable is a good way to increase the click rate. The copy should be short.
It’s important that when people get to your button, they have transitioned from a “reading mood” to a “ready to act mood.” Make your button short and succinct so they don’t go to other web pages.
It is more important to make your message relevant to your audience than to worry about the length of your text.
Your CTA copy won’t be effective unless it interests the people you’re targeting. The text color should match the colors on your web pages so as not to overwhelm readers.
Fitness World claims they saw a 213.16% increase in conversion by changing the CTA copy from “Get Membership” to “Find Your Gym & Get Membership.”
By making the gym’s information more relevant to people’s needs, they increased the number of people signing up.
4. Use power words in your button copy
If you want people to click on your call to action, try using power words. These words have an emotional effect that can influence the user’s decision making.
The words you use to describe a car accident can give eyewitnesses a feel and view of the event, according to researchers.
When creating web pages that use persuasive language to get people to click a button, it is important to make sure the language is safe and clear.
When used correctly, words like instant, yes, access, get, increase, dominate, etc. will encourage your potential customers to take action. They will be more likely to click on your CTA button and do what you want them to do.
Is there a rule for using power words?
Just be careful not to do too much. The copy should be related to the offer. If you’re sure that your target audience really needs what you’re offering, you can use power words to get their attention, convert them, and ideally get them to share it on social media.
An example would be if I were to give away a free course that demonstrates to my audience how they could “double their traffic in thirty days.”
I strongly believe that readers would take advantage of something like this that would have a $300 value. I know this because the opt-in box has helped other marketers build their list to tens of thousands of people over the years.
The power words I often use are “Yes” and “Free.”
5. Offer episode-specific downloads to podcast listeners
An example would be to offer episode 1’s course guide for free.
You can turn your podcast listeners or video viewers into email subscribers by offering episode-specific free downloads.
6. Ask people to subscribe to a show (keep them in the loop)
A targeted landing page can help you grow an email list of people who want to hear about your podcast.
Here’s why this CTA works:
- The main headline explains what the podcast is about.
- The second headline clarifies that subscribing means you’ll hear about future episodes.
- Short copy explains these emails are on a weekly basis.
- Column on the left gives an overview of topics for several episodes.
The CTA wraps up the landing page by encouraging readers to take the final step with a button color that is very hard to miss.
7. Use an Action-Based CTA such as “Send it my way!” (spark enthusiasm)
Actionable CTAs that create excitement are effective in getting your visitors invested in your emails leading to success.
It is important that your potential new subscribers use your freebie and see results so that they will come to you for more helpful resources in the future.
You can make your CTA more effective by adding action-based copy that is aligned with how your audience speaks. You may also want to add exclamation marks to your CTA if it is appropriate for your audience.
8. Have a CLEAR CTA like “Download music pack” (be crystal clear)
The best way to create a call-to-action is to make it clear and concise so that there is no room for confusion.
With a clear CTA, visitors won’t be left hanging with questions like:
- Will I have to stream these tracks?
- Is it just one track?
- What happens after I sign up?
Three words that will answer all of the questions are “Call To Action.”
9. I want my free MP3 download! (use their perspective)
The country music husband-and-wife duo, Peppercorn, feature a link-based landing page in their Instagram bio. This page includes links to their music, videos, and merchandise.
This is a great way to get your visitors excited about subscribing.
This is a great way to promote your music to your subscribers by providing them with a free download of your music right on their device.
10. I want to hear it now (get in their mind)
Adding the “I want to hear it now” CTA to an opt-in form is an excellent way to create anticipation for an upcoming release that isn’t yet public. It’s an invitation to join a musician’s inner circle of raving fans and to hear their work before (almost) anyone else does.
Having “I want” in the text makes the reader want to know what it is that the speaker wants. Adding “to hear” gives the reader a sense that the speaker is looking to have a conversation about their desires. By adding “now,” it creates a sense of urgency and makes the reader feel as if they need to act immediately.
Works like magic!
11. Send me updates! (get them excited)
If you haven’t launched your project yet, that doesn’t mean you can’t start building your email list. Quite the opposite, in fact.
A landing page will help you get subscribers and momentum.
The call-to-action can help you communicate the nature of emails that will follow. Instead of “Send me updates,” you could also use:
- “I want to hear what’s coming”
- “Send me the news”
- “I want to receive updates”
- “Let me know when it’s launched”
A great way to get your audience excited about your project is to build excitement around it so you can launch it successfully.
12. Join our waiting list today (imply there’s demand)
Here’s another way to get people excited about your upcoming launch: use your call-to-action to get visitors to join a waiting list.
This call-to-action is successful because it gives the reader the impression that there is high demand for the product or service being offered. This strategy can be used for products or services that are only available for a limited time, or for new book releases and podcasts.
This CTA will help you get subscribers who will be excited about your offer when it launches.
13. Get your free guidebook (make it a personal experience)
Your downloads can be used by more than one person, but you can make them feel special and personal by using a call-to-action.
If you want to make your email opt-in experience more personal, you can refer to your freebie as a resource. This will make it seem like you’re having a one-on-one conversation with the person who is signing up.
Subscribers are more likely to trust you if you make them feel welcome, heard, and understood. You’re more likely to be successful if you solve their pain points.
Create a compelling call-to-action today
Now that you have seen many examples from other creators, writing a CTA will not seem so difficult.
It’s time to launch your landing page with a call to action to capture your ideal audience and turn them into email subscribers.